Retail edge of Frito-Lay's success in West Bengal

The success of Frito-Lay witnessed in its plant in West Bengal, particularly through the concept of partnership farming, is likely to encourage US companies to come and invest in India.PepsiCo's snack and fun food division, Frito-Lay, which makes potato and snack brands like Lay's, Uncle Chips, Kurkure, Twisteez and Chetos, started operating India in 1989 with units in Punjab and Maharastra. The West Bengal plant, set up in 2005, practices the concept of partnership farming. Started in the year, 2003 with 140 farmers, Frito-Lay collaborates, today, with 4,000 farmers over 2,100 acres. The company buys back the wanted variety of potato from farmers to manufacture its own products. The final result of the venture is, no doubt, on the retail of its products.

Courtesy: EconomicTimes
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