Saturday, March 10, 2007

Mark Pi plans 'crazy noodles' brand in 300 outlets across India

US-based $100 million Chinese food major Mark Pi has planned to invest Rs 80 crore to set up, within next five years, 300 restaurant outlets in the country. The outlets will provide food product under the brand name of “Crazy Noodles”. To ensure taste and food quality, ingredients for these products will be sourced from China, Japan, Malaysia and other oriental countries. The retail initiative of Mark Pi responds to the fact that Chinese cuisine is the second largest selling food in India. In March 2004, the chain entered the country with 30 seat restaurants in the capital's Saket and Noida suburb.In Gujarat, the chain has set up three restaurants at Ahmedabad, Rajkot and Surat and seven more are coming up soon. The Ohio-based retail chain figures among the top five Chinese restaurant chains in the US and has about 50 outlets in the US. Mark Pi holds a record in the Guinness Book as the world's fastest human noodle maker with record time of 4,096 noodles in 41.34 seconds.

Courtesy: www.indianretailer.com
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