Chocolate foray & strategy from ITC Foods

In a strategic move, FMCG major ITC Foods is gearing up to enter the Rs 2,200-crore branded chocolate segment in the country. With the move, the company will directly take on lead players like Cadbury India and Nestle in the highly competitive sector. Currently, Cadbury India leads the pack with a market share of 70 per cent. ITC Foods is currently extending its distribution network. After launching 'Sunfeast Sachin Kit Fit' in March, the company is expected to launch its chocolate brand in India. The company is expected to introduce its own home-grown brand of chocolates within a few months.

Courtesy: www.indianretailer.com
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