Nokia embarks upon brand new retail strategy

Following a new retail strategy, mobile handsets manufacturer giant, Nokia, is now to adopt a four-segment marketing system. The new strategy is based on findings of Nokia Segmentation Study, Nokia's extensive survey of 16 countries worldwide (42,000 consumers). The four lane marketing system, a comprehensive integration of all layers of the consumer sector, will be based on the user category and will include features according to the user's demands. Mobile handset market in India is worth Rs 15,000 crore and 79 per cent of the whole market goes to Nokia. Retailing mobile handset in the country will be substantially and significantly increased with the application and realization of Nokia's new retail strategy.

Courtesy: EconomicTimes
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