Indian Retail companies for Joint Venture with Italian brands

The Indian textile industry has shown a liking for Italian brands as many Indian companies are in the process of tie-ups with Italian companies. Bangalore-based textile manufacturer has already announced its intention to pick up 70 percent stake in Bellora, a luxury brand of bed linen from Italy. Earlier Morarjee Textiles board informed of its approval to acquire the Italian apparel brand, Men's Club. Raymond have announced its Italian tie-up and announced the inking of 50:50 venture with Italy's Grotto Spa for apparel and accessories brand, GAS. Indian companies are acquiring Italian or setting up joint ventures for lesser price compared to a brand from the US, said an analyst. American brands are strong in branding and are sustainable for a longer period. Italian brands would have to blend with local Indian lifestyle to be successful.

Courtesy: http://www.indianretailer.com/
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