First exclusive retail Crocodile store in Kochi, more soon in India

Coimbatore-based garment exporter, S.P. Apparels has inaugurated its first exclusive company-owned Crocodile retail store in Kochi. The store of super area of 1,100 sq.ft is a part of the Baypride Mall at Marine Drive. The company has revamped the distribution set-up for the Crocodile brand in the south, east and the western markets of India. This new exclusive retail store and other upcoming new stores on the retail front will enable the company to showcase the complete spectrum of Crocodile products to loyal customers. The company is learnt to have initiated talks with several players and chains in the organised retail sector in a bid to explore multiple retail formats. The company is also rolling out 7 such company owned The Crocodile Store across India before April 2007 in Bangalore, Hyderabad, Delhi, Noida and Salem. There will be 12 stores in the next 12 months and more stores are coming up by 2010.

Courtesy: EconomicTimes
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