Cola majors to introduce vitamin-rich soda drinks

Coca-Cola and PepsiCo will introduce new carbonated drinks fortified with vitamins and minerals as a large number of people are turning away from traditional soda drinks for their alleged link to obesity. Soda business remains a $68 billion-industry in the US. However, consumers are increasingly reaching for bottled water, sparkling juices and green tea drinks, reported the online edition of The New York Times. In 2005, the amount of soda sold in US dropped for the first time.

Courtesy: EconomicTimes
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