Saturday, April 14, 2007

White Flash: India says cheese to oral hygiene

Oral Care Index At New High As Price Cuts, Shift To Toothpaste Power Growth

ARE Indians back to brushing their teeth?

The country’s oral-care index has foamed up to a new high after three years of decay raising speculation whether the country compromised on personal hygiene all this while. Colgate, which traditionally controlled half of the oral-care industry, recorded the sharpest rise in market share, regaining its share to 50.4% in March 05. It has grown 14% in volume while the industry grew 9% in FY 05. Price warriors had rendered the company toothless in the past three years. Equity research firms such as Motilal Oswal and SSKI say major factors driving growth are the price cuts effected by large players in ‘04 and a shift from toothpowder to tooth
paste. Toothpowders have declined 7%. According to analysts, the upward trend in toothpaste volumes will be sustained as oral care is one of the most underpenetrated segments of the FMCG industry with only 32% of the total population buying them. Colgate’s discount brands Dental Cream and Colgate Cibaca have driven the market gradually elbowing out original discount brigade Anchor and Ajanta. Dabur’s Lal Dantmanjan toothpowder has suffered but the company says it is cushioned as its oral-care portfolio is wide cutting across discount, midpriced and premium brands. A quick look at the market share data shows Cibaca Top has almost doubled its volume share from 5% in ‘02 to 9.6% in March. The brand was relaunched in ‘04 and has captured 38% of the low-price segment. However, the original discount brands are expected to maintain their share at 25%. The number 2 player HLL, with brands like Close Up and Pepsodent, has on an average maintained its share in the last four quarters. However, at the current 32.5%, it is down from the 36.4% marketshare it enjoyed in 2000. Some also attribute the growth to toothpastes being the highest advertisers. Colgate Dental Cream regained the top slot among the highest spending television advertisers. With a spend of Rs 1.81 crore and gathering GRPs of 823, the toothpaste brand bounced back. Colgate’s close competitor, Lever’s Close-Up, was at No 2 with an ad spend of Rs 1.65 crore and GRPs of 752. Colgate’s advertising spends have now come down to a seven-year low at 14.2%, indicative of a more stable competitive environment, said analysts.

Colgate recorded the sharpest rise in market share, regaining its share to 50.4%. The number 2 player HLL, with brands like Close Up and Pepsodent, has on an average maintained its share in the last four quarters. Cibaca Top has almost doubled its volume share from 5% in ‘02 to 9.6% in March.

Courtesy: EconomicTimes


SC refuses interim relief to TataSky

The Supreme Court on Friday refused to give interim relief to DTH operator TataSky which has challenged the stay granted by Madras High Court in a case pertaining to sharing of signals by broadcaster Sun TV. A bench comprising Justice B N Agarwal and Justice P P Noalekar declined any interim relief to TataSky, saying the matter would be taken in due course. The issue has been posted for hearing on April 27. TataSky had approached the Apex court following Madras High Court’s decision early this month to stay broadcast tribunal TDSAT’s order asking the Kalanidhi Maran-owned Sun TV to provide signals of its 16 pay channels and four free-to-air channels to the DTH operator on a pick-and-choose basis. Senior counsel Mukul Rohtagi, appearing for Tatasky, contended as per TRAI’s Interconnection Regulations 2004 every broadcaster must provide its channels to another in public interest and encourage competition. He said Sun TV had chosen to start proceedings in Madras High Court, which had no territorial jurisdiction, so as to avoid compliance with TDSAT's orders for supply of signals. "In order to ensure effective competition, TRAI has mandated that broadcasters must provide the signals of their popular content also to DTH operators," the petition filed through Manik Karanjawala and Ramji Srinivasan said. According to TataSky, Sun TV being the most power-ful south Indian language broadcaster and cable operator in Tamil Nadu, should not deny its signals. "The actions of Sun TV are anticompetitive and against public interest and amount to abuse of its government and influential position," it added. TataSky submitted TDSAT had also asked Sun Tv to charge DTH operators at 50% of their cable rates as an ad hoc measures till TRAI determines the DTH tariffs.

Courtesy: EconomicTimes

ET honoured among 91 superbrands

SUPERBRANDS India, the independent arbiter on branding, paid a tribute to some of the leading brands in India. About 91 brands bagged the coveted award in a glittering event attended by a host of marketing luminaries in Mumbai. The occasion was graced by the Maharashtra governor SM Krishna who addressed the audience saying that the culmination of Superbrands is what represents brand India. Urging the corporate world ahead he said: “We have the acumen, the expertise and the infrastructure to be global leaders. Let us not hence be a part of the flock, and lead the way for the rest of the world.” Brands that were given the super brand status include Park Avenue, Anchor Switches, Jockey, Canon, The Economic Times, Times of India, Aquaguard, Blue Dart, Bournvita, Colour Plus, DHL, Hutch, Raymond and many more. This year, the council members for the Consumer Superbrands title included experts and executives from corporate India, advertising and marketing such as Pepsico India Holdings chairman Rajeev Bakshi, member of the board and advisor Raymond Industries Ltd Nabankur Gupta, J Walter Thompson president and CEO Colvyn Harris, Bennett, Coleman & Co managing director Vineet Jain, Procter & Gamble managing director Shantanu Khosla, United Breweries group chairman Vijay Mallya, Hero Honda Motors managing director Pawan Kant Munjal, Citigroup CEO India Sanjay Nayar, AC Neilsen ORG-MARG managing director Partha Rakshit, Reckitt Benckiser chairman & managing director Chander Mohan Sethi. The Superbrands awards this time round had two unique features, one of them being the fact that only one brand per category was selected and invited. Brands that did not form part of the final list of the 206 brands, by virtue of not having been shorlisted in the final evaluation, were not represented.
Superbrands India was established in 2002, and is present in over 55 countries and identifies exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world.

Courtesy: EconomicTimes

Coca-Cola ready to gulp Brindavan

HINDUSTAN Coca-Cola Beverages (HCCB), the bottling arm of Coca-Cola India, is in final stages of negotiations to acquire Brindavan Beverages, its fastest growing and among its biggest co-packers. The deal is expected to be finalised next week. The size of the deal could not be ascertained. Brindavan Beverages, owned by SN Ladhani, has co-packing lines in Bareilly in UP and Hospet (in Karnataka). HCCB is in talks to acquire Brindavan Agro as well, its co-packer in Balia, UP, also owned by the Ladhani group. While the Bareilly plant has dedicated lines for Maaza juices in both PET bottles and tetrapacks, the plant at Hospet, Karnataka, has lines for soft drinks in glass and PET bottles, as well as water. The plants owned by the Ladhani group cover the entire north, east, central India and western India for juices, while the group’s soft drink plant covers a large part of North India among other regions. The Hospet plant has a capacity to produce 600 bottles-per-minute. When contacted by ET, an HCCB spokesperson confirmed that “HCCB is realigning its manufacturing operations across the country and is putting company assets to more productive use. The restructuring involves moving lines from some existing plants to other plants, closure of certain plants and renegotiation of contracts with some co-packers.” As reported by ET earlier, HCCB has already bought out another other co-packing juice plant located near Tirupati. HCCB has been fast-tracking on acquiring bottling operations of its co-packers, in line with its strategy to realign its manufacturing capacities.

Courtesy: EconomicTimes

He’s coming, can Wal-Mart Wade through?

Chief Opponent Wade Rathke To Fly Down Next Week To Mobilise Public Opinion Against Retailer
EVEN before Wal-Mart could set up shop in India, one of America’s most prominent anti-Wal-Mart activists responsible for dragging the retail behemoth to various courts in the US, Wade Rathke, is flying into the country next week to mobilise public opinion against the Bentoville retailer. He has also sought an audience with the Congress president and Prime Minister to bad mouth the retail giant. Mr Rathke is the chief organiser of Association of Community Organisations for Reform Now (ACORN) which also mobilised the public in South Korea and Germany against the retail behemoth, the two markets from where Wal-Mart subsequently withdrew, says a senior Congress Party functionary. A source close to the Congress president told ET, “Mr Rathke wants to apprise the Indian policy makers of the impact that Wal-Mart may have on the Indian society.” During his visit Mr Rathke is likely to meet representatives of various organisations and “affected stakeholder groups like traders, hawkers, farmers, trade unions, academicians and NGOs.” On April 22, he is scheduled to speak at a convention against corporate participation in retail to be organised by India FDI Watch. “The convention will discuss various aspects of a campaign which would build an intense and broader resistance to corporate onslaught on retail in India. This will be done through the formation of joint action committee and concretising demands,” said the organiser of the joint ACORN-India FDI Watch campaign Dharmendra Kumar. Wade Rathke has been a professional campaign organiser for the last 35 years and has founded a series of organisations on the issues of social justice and worker rights. He also spearheads a union of Wal-Mart workers, though the company has not accorded an official recognition to the forum. ACORN is one of US’ largest community organisations of low and moderate-income families. Mr Rathke has been particularly vocal against Wal-Mart’s labour practises in the US, having initiated a series of litigations and labour movements against the Bentonville retailer, which has on many occasions, been in the line of fire for violating labour laws in the US, Canada and some European countries. In January 2006, Wal-Mart had to pay $135,540 to settle federal charges that it violated child labour laws in Connecticut, Arkansas and New Hampshire. Still earlier, in March 2000, the company was fined $205,650 for violations of labour laws in one out of every 20 stores in the state of Maine, US.

Courtesy: EconomicTimes

Hindalco may buy out Alcan in Utkal Alumina

THE Aditya Birla group flagship Hindalco may buy out Canadabased Alcan’s 45% equity stake in the joint venture Utkal Alumina International after the global company said it plans to exit the project. As per the initial shareholders’ agreement between the Birlas and Alcan, Hindalco has the first right of refusal for its partner’s stake. Hindalco and Alcan were to jointly build the project, which is estimated to cost Rs 4,500 crore, with the Birlas owning 55% in the project. In its statement, Alcan said it has taken initial steps to sell its 45% interest in Utkal Alumina and expects the transaction to be completed this quarter. “We have carefully weighed the opportunity and risk presented by the Utkal project and, given constraints within the governance structure that limit Alcan’s ability to participate in key decisions, believe that we have acted in the best interests of all our stakeholders,” it said in a statement posted on its website. Alcan didn’t say how much it expects from the stake. A group spokesperson declined comment on the issue. It is also not known how much investment has been made so far. The project is currently in the engineering phase, with about 66% of the land required for the project already acquired, said sources. Govt clearances delay project HINDALCO and Alcan formed Utkal Alumina in 1992 to build a 1.5-million-tonne alumina refinery in Orissa. The project has been slow in taking off the ground due to delays in government clearances. Initially, it had equity participation from Indal, Alcan and Hydro Aluminium of Norway and the Tatas. Indal became a wholly-owned subsidiary of Hindalco, while the other partners moved out of but subsequently, only Alcan and Hindalco had evolved a formula under which each promoter, in proportion to equity holding, would lift the percentage of the total production and sell independently.

Courtesy: EconomicTimes

Friday, April 13, 2007

Wal-Mart shareholders refuse to be brushed off

IN SEPTEMBER 2005, three Wal-Mart Stores officials and a handful of prominent shareholders gathered in Manhattan for an unpublicised meeting. The investors renewed their call to name a ‘special committee of independent directors’ to investigate the company’s workplace policies amid a rising tide of employee lawsuits. Wal-Mart deflected the request. Such a panel might “get the issues wrong,” said director Roland Hernandez, according to a colleague’s deposition later introduced in court. Now, some of those same investors — pension funds in New York, Illinois and Connecticut plus London-based F&C Asset Management —are demanding a shareholder vote to force Wal-Mart to review its policies. The reasons quiet diplomacy ended can be found in a string of letters exchanged before and after the 2005 meeting. The details, emerging for the first time, show how the shareholders pressured Wal-Mart — and were rebuffed. F&C fund manager Karina Litvack remains frustrated. “We view the labour issues as a manifestation of the overall weakness of their internal controls,” she says. “We see these governance failures as aggravating the slowdown” in Wal-Mart’s growth. F&C had € 155 billion ($204 billion) under management as of December 31, including $28 million worth of Wal-Mart shares The investors publicly requested the shareholder proposal last December in a letter from New York City comptroller William C Thompson Jr, who had hosted the 2005 meeting in Manhattan. Wal-Mart spokesman John Simley says the company won’t comment on how it will address the shareholder proposal. It may be voted on at the next annual meeting in June, he says. It isn’t uncommon for institutional shareholders to contact senior executives or directors of the companies they invest in, occasionally prodding them to make changes they believe will benefit shareholders and make them better corporate citizens.


Rare Prodding
It’s unusual, though, for a group of pension fund managers representing far-flung interests to band together to prod a single company, says Patricia Edwards, a money manager at Wentworth, Hauser & Violich, which has $9 billion in assets, including Wal-Mart shares. “I’m not thinking of anybody else who’s been hit the way they have,” says Edwards, referring to Wal-Mart. US unions and the politicians who support them may seek to increase that pressure during the 2008 presidential campaign. The friction between the company and the pension funds arose in early 2005 amid mounting lawsuits against Wal-Mart. Company employees have filed more than 250 suits related to labour law and anti-discrimination law in federal courts since January 2005. Since December 2005, juries in Pennsylvania and California have awarded Wal-Mart workers a total of $251 million in pay and damages. The company currently faces more than 70 wage-and-hour lawsuits, including class actions, alleging it failed to pay employees for all hours worked or didn’t compensate them properly for overtime. Some lawsuits also accuse the retailer of prohibiting workers from taking breaks or altering timecards in order to trim store payroll costs. Wal-Mart, which has denied any discrimination or violation of wage-and-hour laws, is fighting all the class-action wage cases. It has settled some employee lawsuits. Wal-Mart is appealing the Pennsylvania and California verdicts. The company paid $125,000 in February to an Idaho worker who claimed racial harassment in a suit brought by the US Equal Employment Opportunity Commission. The shareholder letters, along with the deposition describing the New York meeting, were provided to lawyers in the pre-trial discovery process for claims that Wal-Mart cheated Pennsylvania workers out of pay for overtime and for time spent on breaks. The documents are in court records obtained by agencies. Initially, the shareholder group asked Wal-Mart to investigate its conduct in a May 25, 2005, letter Thompson wrote to Hernandez, chairman of Wal-Mart’s audit committee. The worker lawsuits, accompanying negative publicity and sluggish stock performance prompted the move, according to the correspondence, which was made public at the time. Hernandez, 49, is the former chairman of Telemundo Group, the Spanish-language network now part of NBC. “As shareholders, we are deeply concerned about potential contingent liabilities and negative effects on the company’s stock price and reputation,” the Thompson letter said. The letter was signed by Thompson; Litvack, director & head of governance and socially responsible investment at F&C Asset Management; Edward Smith, chairman, Illinois State Board of Investment; and Jason Fletcher, Americas Equities Manager at Universities Superannuation Scheme, a British pension fund. The group held about 11.5 million shares of Wal-Mart stock worth $545.8 million at the time, according to the letter. Wal-Mart’s market value stands at $194.9 billion. They asked Wal-Mart’s board to create an independent committee to review whether the company's internal controls were adequate to ensure compliance with laws and its own policies prohibiting discrimination against employees. Less than three weeks later, on June 13, California Controller Steve Westly independently wrote a similar public letter to Hernandez. Westly, who left office in January, was a trustee at the time of the California State Public Employee Retirement System(Calpers) and the California State Teachers Retirement System(Calsters). When Westly wrote his letter, Calpers owned more than 21 million Wal-Mart shares and Calsters held 20.6 million shares of Wal-Mart’s US and Mexican units. John Chiang, the current controller, hasn’t taken any action yet on Wal-Mart because he just took office in January, said his spokeswoman, Hallye Jordan. “He has great concern about some of the wage and labour issues,” she says. In July 2005, a private dialogue was opened. Wal-Mart’s Hernandez wrote to Thompson, saying while he appreciated the shareholders’ concerns, “we do not believe it is either necessary or appropriate to form a special committee to review the company’s legal, regulatory, and internal controls.” The company reviews its compliance policies on an ongoing basis, he added. “We were not satisfied with that response,” says Kenneth Sylvester, New York City’s director of pension corporate affairs. A Thompson subordinate, he oversees the city’s five pension funds with assets of $100 billion. A meeting was arranged. On September 14, Hernandez was accompanied at the gathering by Charles Holley, then senior V-P for finance and now the company’s treasurer, and Christopher Williams, a Wal-Mart director on the audit committee, according to a 2006 deposition Holley gave as part of the wage-and-hour lawsuit in Pennsylvania. Williams is chairman of a New York investment bank, Williams Capital Group.

7.8 Million Shares
They met in the city offices of Comptroller Thompson, who oversees five municipal funds with 7.8 million Wal-Mart shares worth $370 million. Thompson was joined by representatives of state pension plans in Illinois, California, Connecticut and New Jersey, along with fund managers based in the UK and Sweden, some of whom participated by telephone, according to Holley’s deposition. The parties traded cordialities and very little else, says Sylvester, who also attended. The investors repeated their call for Wal-Mart to create an independent committee. Wal-Mart rejected the idea because the audit committee already provided an independent voice, Holley said in his deposition. “It would be redundant to have another committee,” he testified. Hernandez had other reasons to be cautious, according to Holley’s testimony. If independent observers reviewed Wal-Mart, there was a ‘high risk’ they could ‘get the issues wrong,” Holley said, quoting Hernandez. Holley testified from his notes of the discussion. Wal-Mart executives indicated they were willing to discuss the issues further, says Litvack, who had a colleague attend the meeting. Litvack says she was hopeful. “The company responded mostly very positively,” she recalls. Her optimism didn’t last. Looking back, she says, “The dialogue never really got going.” Sylvester gives a similar assessment. “At the end of the day, we walked away from that meeting feeling OK, we had a nice conversation, but our concerns were not addressed,” he says. “It was sort of a feel-good, kind of take-my-word-for-it meeting.” Simley says the board views an independent committee as unnecessary. “It would provide no benefit to the company or its shareholders,” he says. “The board felt that its independent audit committee is well qualified to handle those duties.” He declined to make Hernandez, Holley or Williams available for comment or to discuss details of the New York gathering except to say: “I think we saw it as a constructive meeting.” Two months after the meeting, on November 30, Thompson wrote to directors Hernandez and Williams, according to court filings in the Pennsylvania case. The co-signers expanded to include Westly and Meredith Miller, Connecticut’s assistant treasurer for policy. Wal-Mart’s legal problems “strongly suggest a management culture of indifference,” Thompson wrote. He referred to an internal memo to the board from Susan Chambers, Wal-Mart’s executive vice-president of benefits, that suggested the company might cut health-insurance costs by hiring healthier workers. Contents of the memo had been provided to The New York Times, which published an article on it that October. “This culture originates at the highest levels of management,” Thompson continued. An attachment to the letter requested a detailed account of company policies on whistle blowers and managers who violate company ethics standards. The attachment also asked for information about “the company’s internal controls for ensuring that individual and regional store performance targets and aggressive growth targets are not driving non-compliance throughout the system” and “how the company’s technological capabilities are utilised to prevent the exploitation of workers, such as denial of overtime pay.” Hernandez responded Februrary 8, 2006. He offered a second meeting and assured the investors that Wal-Mart’s board and senior management “are all committed to developing best practices in the areas of internal controls, legal compliance, corporate responsibility, and ethics.” The company is disclosing more to shareholders, Hernandez said, adding that “over the next 14 months, we have committed to make a comprehensive sustainability report available to shareholders.” Simley says the report will be issued around the time of Wal-Mart’s annual meeting in June. The company said last year it would likely outline company policies and actions in such areas as benefits, wages, diversity and the environment. Thompson’s investor group wrote again to Hernandez in May 2006. While accepting the offer to meet again, the investor group wrote, “To date, we do not feel we have received a meaningful response. Rather, you have offered general statements regarding Wal-Mart’s progress over the past three years.” Such assurances, the letter said, “are insufficient.” As publicity mounted over labour issues at Wal-Mart, some investors sold their shares. In June 2006, Norway’s $242 billion global pension fund announced it had sold its Wal-Mart shares, saying the legal troubles showed “serious and systemic violations of human rights and labour rights.” The fund’s holdings in Wal-Mart and Wal-Mart de Mexico were worth $2.5 billion kroner ($398 million) in December 2005. Three months after Norway’s action, a Sweden-based pension fund, Gothenborg-based Andra AP-fonden, sold all its shares, valued at 300 million kronor, or $41 million. New York City isn’t dumping its Wal-Mart shares, Sylvester says. “As long-term shareholders, and given the large size of our investments, divestment is generally not a practical option,” he says. “For this reason, we will continue to pursue reforms at Wal-Mart.”

Global Reputation
Thompson decided to go public again. Last December, he announced a shareholder resolution that asks Wal-Mart’s board to produce a report by September ‘on the negative social and reputational impacts’ of the company’s non-compliance with international labour standards and its internal controls. Thompson says Wal-Mart should work with shareholders to develop policies to protect its workers. “Given the numerous allegations, reports and lawsuits involving violations of workers’ rights, Wal-Mart has established a global reputation that could negatively impact its sustainability and long-term value,” Thompson said in an e-mail explaining his position. Wal-Mart’s vast size makes growth more difficult than smaller rivals and has produced more modest investor expectations, says David Abella, an analyst at Rochdale Investment Management, which has $2.2 billion in assets, including Wal-Mart shares. The retailer has tried carrying more discretionary goods that might ap-peal to higher-income shoppers who visit the store for basic items. The lawsuits and negative publicity “may impede making inroads into the upper-middle-end consumer, who views Wal-Mart negatively,” he says. Litvak, of F&C Asset Management, isn't satisfied with Wal-Mart’s position. “The issues remain exactly as they were a year ago,” she says. Westly, 50, who was an unsuccessful Democratic candidate for governor last year, now runs the Westly Group, a venture capital firm in Menlo Park, California. “Wal-Mart’s reputation continues to struggle,” he says. “Today, the market is demanding responsible companies and products. Wal-Mart has every reason to change its ways.”
Courtesy: EconomicTimes

‘Jet-Sahara merger will alter industry contours’

THE Jet-Sahara deal is in the interest of the two airlines, the aviation industry and the consumers, said Air Sahara president Alok Sharma. “It's a win-win deal for both airlines. Consolidation in the sector had to happen for the industry to grow. An industry that is ill is not in the interest of the nation or the consumers,” he said soon after the Jet-Sahara deal was officially announced. With two mergers in the works, size would be key for survival in the domestic aviation market, he added. He concedes that size has become an important criteria for success in the aviation sector. “For instance, Air Sahara needed the size to grow its market share,” he said. Postmerger, Jet and Sahara would have a combined domestic market share of about 33-34%. “The two mergers — AI-IA and Jet-Sahara — will change the contours of the industry in the coming years,” he added. On issues concerning its 3,700-odd employees, Mr Sharma said the group will ensure that interests of its employees are taken care of. “Those employees who decide against joining Jet Airways would be accommodated in the Sahara group,” he said. Discounting any foreseeable hitch in completing the transaction — something which derailed the deal last time around — he said government approvals for the deal were already in place. Mr Sharma said apart from Air Sahara’s flying rights and parking slots, Jet would also get to use the 10 Boeing 737 aircraft for which Sahara had placed orders. The Sahara group would retain the brand Air Sahara, he added.

Courtesy: EconomicTimes

Arvind takes brand play to mid-priced womenswear mart

ARVIND Mills is taking the brand play in the western womenswear into the mainstream market. Its mid-priced formal wear brand Excalibur, which till now was limited to premium players like Van Heusen, Allen Solly and Scullers, is being extended to womenswear. Targetting the young executives, Arvind Mills is set to launch the Excalibur womenswear by October. Arvind Mills plans to replicate the Live, Work and Play theme of Excalibur for women collection as well. Similar to Excalibur menswear, the womenswear will range between Rs 500-1,500. Formal shirts for women will range between Rs 500-1000, T-shirts will be priced between Rs 300-600 and trousers will be available for Rs 750-1,200. “Excalibur womenswear will largely address the needs of growing number of women executives. Initially womenswear will be part of the existing Excalibur store network and depending on the response we get we could look at launchi n g standalone womenswear stores,” Suresh J, COO told ET. According to the industry estimates, the current size of western womenswear market in India is about Rs 400-500 crore. The total market size for the entire range of womenswear, largely ethnic wear, stands at Rs 30,000 crore. Growing at the current rate of 40%, the western womenswear market in India is expected to become Rs 1,000-crore market within three years. Meanwhile, Excalibur is expected to become Rs 100-crore brand this year. Having a network of 100 stores, Arvind Mills plans to launch 75 Excalibur stores by this year end. Focussing on tier II cities as well, Arvind Mills plans to launch Excalibur stores in Belgaum, Hubli and Bellary in Karnataka. “As of now we operate around 15 Excalibur stores across tier II cities in India. Our stores in cities like Haridwar and Jhansi are generating good profits,” said Mr Suresh.


Courtesy: EconomicTimes

Whirlpool to make India export hub for small brands

US-BASED Whirlpool Corporation is likely to make India the export hub for its small appliances brand, Kitchenaid. It has already set up a global design and development centre for the Kitchenaid brand in Pondicherry. Addressing reporters on Wednesday, Whirlpool of India vice-president (sales) Tamalkanti Saha said: "Under the Kitchenaid brand, we sell washing machines. We also export to eastern/western Europe including Russia, Pakistan, Middle East and Bangladesh. Which is why, our parent company may make India an export hub for Kitchenaid brands." The US parent plans to invest $20 million (Rs 90 crore) in the Indian operations in the next 12-18 months to introduce high-end products in the country. Whirlpool has taken several steps to be back in the black. "We are taking care to make operations cost-efficient through better process and waste management. We are also reengineering our product category and launching a new range of products to achieve robust topline growth," added Mr Saha. As part of its strategy to launch new products in the country, Whirlpool has decided to come up with a built-in range of products suited to modern day modular kitchens. The products will be launched in the early third quarter of this fiscal.


Courtesy: EconomicTimes

Split ACs leave competition cold with cheaper options, aesthetics

SPLIT AC makers are recording sizzling growth numbers this year by offering competitive pricing, better aesthetics and focusing on smaller markets. The price gap between split ACs and window ACs has significantly narrowed down from Rs 10,000 to around Rs 3000-4000 encouraging purchases. Split ACs will account for 53.1% of total industry sales against 44.4% last year while window ACs will account for 55.6% against 46.9% in 2006. Most of the split ACs are imported from China, industry sources said. Currently, a 1.5-ton window AC is priced around Rs 16,000 while a 1.5-ton split AC is priced around Rs 20,000-21,000. Installation flexibility, superior aesthetics, quieter operations, cheaper finance options, narrowing price gap are some of the factors contributing to the higher growth of split ACs. The durable industry is targeting sales of around 2 million units (last year AC sales at 1.05 million) with a majority of sales expected in the next few months. "We have launched a range of split ACs with superior features and expect split ACs to contribute to more than 50% of total AC sales," said Pradeep Tognatta, director - sales, Samsung India. In fact, durable majors are strengthening their product portfolios with incentives, expanding sales and distribution networks and are supporting the range of new product launches with larger advertising budgets. Sales of split ACs have been looking up as more and more customers are also upgrading from window ACs in the urban markets, industry sources said. The AC market is expected to recorded volume sales this summer, thanks to cheaper models, consumer financing and a sharp jump in demand from the residential segment. "With awareness picking up even among rural consumers, AC manufacturers are pushing room ACs to these markets and split AC sales are largely taking place in urban and tier I markets," said CM Singh, VP, TCL India. The combination of a higher adspend, cheaper financing options and increased consumer contact has moved the AC into retail showrooms, with the retail market expected to account for much as 60% volumes this year. Having to contend with wafer-thin margins, the industry seems wary of a further fall in prices this summer, sources said.

Courtesy: EconomicTimes

Preferred Brand for Indian Consumers

Courtesy: EconomicTimes

Toyota’s global small car may drive out of India

Co Targets 200,000 Units In India By 2010

THE small car brandwagon seems to be in top gear. Japanese car major Toyota is reportedly working on a global small car platform which will also be manufactured in India and will likely be built with a strong India focus. The mini car will be part of Toyota’s stated target of hitting 10% marketshare in India by 2010 and will likely be cranked out of a brand new plant. When contacted Toyota Kirloskar Motor deputy MD KK Swamy refused to comment. Sources in the company however, said that Toyota is seriously studying options that would help the company hit around 200,000 units in India by 2010, and the current concerns are cost-competitiveness, market and customer preferences. Auto component sources believe that Toyota will most likely kick off its global car project with India. Said a senior official with a top Toyota vendor: “We have been made to understand that India would be the first country where Toyota’s small car would be manufactured and Toyota seems quite clear about it.” Other vendor sources add that both India and Brazil will be manufacturing hubs. According to sources in the supplier industry, the company — which has already announced that its 10% marketshare target won’t be possible without a small car — will also take a call on its second plant shortly. Its current plant is at Bidadi in Karnataka where it also has land for another facility. Toyota officials have, at various stages, indicated that the company is studying options including a small car and a small sedan below the Corolla. At present, its stable includes the Innova minivan, the Corolla and Camry sedan and the Landcruiser Prado SUV. International media has been reporting Toyota’s intention to develop a 1-litre engine global car by 2010 which will cost around $7,000-8,000 (Rs 3-3.5 lakh). While it is likely to be developed alongside Daihatsu, it may be badged differently in different markets. Among the markets where the global car will have a big presence are central and south America, central and east Europe and, of course, India. The engine options could include gasoline, diesel and hybrid. The global car is crucial for Toyota which is looking to improve its sales in the BRIC markets. The small car — which will likely be productionised either out of a hub in India or Brazil — may be badged either Daihatsu or Toyota. Most component sources agree that Toyota will bring in a new platform to target India’s booming compact car market. While a vendor conference is expected to be held on the April 16, vendor sources expect a call on the global small car very shortly. The Daihatsu-Toyota combine has successfully rolled out a whole range of hot hatches like the Avanza and Xenia or the Passo/Boon in the international market. The latter was, reportedly, once being considered for the Indian market before the Daihatsu team red-signalled it on cost terms two years ago. That’s also when Toyota’s second plant plans in India slipped into first gear.

Courtesy: EconomicTimes

ET crowned Consumer Superbrand yet again

The Economic Times has done it again. For the second time running, the country’s leading financial daily has been declared a ‘Consumer Superbrand’ for 2006-07 by Superbrands India. What’s more, for its second edition on Consumer Superbrands, Superbrands India had shortlisted just one brand per category for the final list of brands. ET is thus the leading brand when compared to all its peers in the business news space, including other papers, magazines and the electronic media. A testament to this is the fact that 91% of all decisions-makers in India Inc, the rank of GM and above, are regular readers of ET. The Times of India, Times Music and Radio Mirchi, three other brands from the Times Group stable have also been bestowed Superbrand status in their categories: English Newspapers, Music Companies and Radio Channels respectively. For the second edition of Consumer Superbrands — the previous one was in 2004-05 — a total of 91 brands were selected by a council consisting of the best known names in Indian marketing. These included Pepsico India Holdings’ exchairman Rajeev Bakshi, JWT India CEO Colvyn Harris, P&G India MD Shantanu Khosla, UB group chairman Vijay Mallya, Citigroup India CEO Sanjay Nayar and Bennett Coleman and Co Ltd MD Vineet Jain. The survey conducted by AC Nielsen involved consumers for the first time. Over 13,000 people were surveyed over four weeks over the web. After the first round, 1,699 brands in 169 categories were shortlisted. This list was further pruned to 206 brands by the Superbrands council, and finally down to 91 brands. Says Superbrands India MD Anmol Dar: “We had to include two brands from certain categories in the final shortlist if there was a marginal difference in their overall scores. This is evident in banking and telecom.” Other prominent brands to make it to this year’s list were Park Avenue, Barista, Real Juice, Blue Dart, Bournvita, Cadbury’s Dairy Milk, Shoppers’ Stop, Hutch, Airtel, LIC, SBI, Raymond and Kerala Tourism, to name a few. Superbrands India has a significant local flavour and isn’t just dominated by MNC brands. According to Steve Dodgson, global COO, Superbrands Inc., “Countries in the Indian subcontinent have a 50:50 split between local and global brands. Local companies have great brand-building abilities.”

Courtesy: EconomicTimes

Just a phone, and time-tested strategies stand altered

FOR A better part of the last two decades, Hindustan Lever (HLL) has been the employer of choice for elite B-school students wanting to make a career as marketers. Success in the fast-moving consumer goods (FMCG) sector was a marketer’s true test and HLL’s mammoth and legendary marketing machinery the tribe’s benchmark. Three years ago, when CEOs of Coca-Cola India and PepsiCo made strategy presentations, most statistics about penetration, purchase frequency, and consumer response to the brand were relative to HLL’s. Circa 2007, it seems almost impossible to kick-off sundry marketing and retail summits in India without making glowing remarks about the exploding mobile phone market and its posterboy Nokia. Move over FMCG, it’s the era of FMCD (fast-moving consumer durables) aka mobile phones. Clearly, for marketing heads and CEOs of companies across the mass consumption category ranging from FMCG to automobiles to consumer durables, the 160-million big-and-growing mobile subscribers market, and the success of handset makers such as Nokia and Motorola is the new marketing gold standard as they look to take a leaf or two out of their marketing rule book. Consider this: in 2006 handset sales doubled to 65 million, and by the end of this year, nearly 95-million new handsets are expected to fly off the shelves — a 46% increase. It is expected to stabilise at a compounded annual rate of 30% over the next five years. The air-conditioners market was a distant second with a growth of nearly 30% last year, with a comparably tiny base of 2.2 million units. Colour televisions, the only other durables category that is comparable in terms of the volume, grew by a piffling 8% in 2006 with sales of 12-million units. Two-wheelers and passenger cars have witnessed a steady growth of around 20% over the years. “It would be myopic and dishonest to say that the mobile handsets market or Nokia in particular is not the new benchmark for us. The way Nokia changed the rules of the game by introducing hugely successful 1,100 black and white phone just when everybody was convinced colour phones was the way to go, should be a strategy benchmark for every marketer. Also, in recent times, Nokia has burst a myth, which had almost become a truism for Indian marketers that there is bound to be value erosion as volumes increase,” gushes LG India’s marketing head Sandeep Tiwari. At a time when marketers are grappling with the problem of positioning various brands or products in their portfolio in the right way, Nokia has shown the way to effectively straddle the entire price spectrum of mobile phones. “The beauty of Nokia is that as it manages to sell its phones with equal ease to a CEO and his chauffeur. The topend N series peacefully co-exists in the portfolio with the less expensive, entry level Starsky model of phones,” says the marketing head of a rival handset maker. Although the introduction of Nokia’s ‘made-for-India’ 1100 model and colour handsets priced below Rs 3,000, launched by other manufacturers proved to be the market’s high octane fuel, companies have done a remarkably good job of preventing massive value erosion which has traditionally been the Achilles’ heel for marketers in any high growth market. Handsets costing less than Rs 3,000 account for 70% on the market, and nearly half of these cost less than Rs 2,000. Yet the average cost of a phone sold in India is Rs 5,000. In case of CTVs, the average price selling price has come down consistently to Rs 8,000 today. Nokia India’s MD D Shiv Kumar rather modestly says that handset-makers, such as his firm, are successful because they are just tapping a huge consumer need. “But, we have certainly set new benchmarks when it comes to retail experience and product replacement cycles,” he concedes. Consumers, in a market such as India, changing phones as frequently as within 8-12 months has certainly stumped analysts the world over. “At the end of the day, all businesses are fighting for a share of the same wallet. The competition today is not just restricted to one category, but across categories. Mobile companies have set standards in oneon-one marketing. They have been able to increase business by reaching the customer directly as they connect well with customers. FMCG companies today are learning to go beyond the point of sale by reaching the consumer directly. Handset makers have been more successful than others in reaching the bottom of the pyramid by slashing prices and increasing penetration. Not just FMCGs or durables but there’s a huge learning here for the financial services firms as well,” says Technopak Consultants chairman Arvind Singhal. Understandably, mobile phone companies, both manufacturers as well as service providers, rely heavily on innovation. The shortening of the handset replacement cycles is also helped by the fact that manufacturers introduce an array of new models in every price category almost every six months. “Over time, mobile phone companies have taught us the importance of constant product innovation to keep the consumer engagement alive. At Wrigley, even we target 20% of our sales from new products each year,” says Wrigley India MD Arun Hegde. Handset-makers have also redefined the way to crack the youth segment for marketers. “The moment you enter the IT or mobile phones market the age of your target group gets halved instantly. The precision with which Nokia addresses it’s target group through its communication and marketing strategy is clearly unmatched,” adds Tiwari. “We have been proactive in reaching the correct consumers, and effectively demonstrating the use of relevant features for that target group. Selling a technology-driven product is in a way akin to selling microscopes. But we have managed to bring mobiles into the consumer space and made it ubiquitous,” explains Motorola India director marketing Lloyd Mathias. Today’s wellness mantra too seems to be piggybacking on beep therapy. Ask Dabur’s VS Sitaram, who heads the company’s consumer care division, and pat comes the reply: “The learning from mobile marketers for a wellness company like us really is convergence between different technologies and how various media can be converged to target youth.” Mr Sitaram’s argument, of course, rests on two pivots — convergence and youth. Mobile marketers have been successful in converging technologies such as text and music for a wide swathe of the youth segment. Over time, handset-makers and network marketers, specially CDMA operators, have also learnt the art of bundling services and handsets, thereby drawing up a completely new roadmap for other verticals. “Bundling is still at a very nascent stage in India owing to extremely high operating costs and some of the lowest tariffs for operators in the world. There’s also the added challenge of nearly 30% government duties and levies each year that the industry as a whole faces,” claims Cellular Operators Association of India (COAI) director general TV Ramachandran. “Handsets have played a vital role in positioning the category as young. In the west, there is almost 100% bundling. Bundling has an element of subsidy which makes it attractive for the subscriber. In India, we’ve stayed away from bundling owing to very low tariffs on one hand and high operational costs on the other,” says Bharti Airtel director marketing & communications Hemant Sachdev. Although the IT industry predates the mobile revolution in so far as bundling goes, the two can’t be compared. Simply put, there are 6.5 million PCs in the country compared to 160-million mobile phones.

Courtesy: EconomicTimes

Mahindra Holidays in pact with Austria’s Bon Alpina

MAHINDRA Holidays and Resorts India, part of the $4bn Mahindra & Mahindra group, has entered into a management contract with the Austria-based hotel, Bon Alpina. The skiresort hotel based in the Alps is the first overseas venture for the group. The company began due diligence for the Austrian property late last year, sources said. This 97-room, 4-star, Hotel Bon Alpina consists of three connecting buildings and Mahindra is currently refurbishing one of the buildings. It intends to finish refurbishing all the buildings by the end of this year, rebrand it (Mahindra Bon Alpina) and relaunch operations in December 2006. The group is expecting overseas revenues to account to 25% of total sales. Mahindra Holidays has already bought a few inventories (rooms) in Bangkok and Pattaya on a long-term basis (25-30 years) for its timeshare members. It is understood to be identifying resort properties in Russia and the US too, industry sources said. The acquisition of the Austrian property is expected to give the group exposure to international operations and services, especially in the Alps. This Austrian property based in the provincial capital of Innsbruck is expected to give ayurveda to international customers and offer different ski-choices to the Indian tourists during the winter months. “If this overseas venture is successful, we will set up greenfield projects in Alps. We are currently identifying locations,” a company official said. After having established itself in the traditional timeshare mode of operations, Mahindra is exploring opportunities for setting up hotels, market sources said. The company is looking at setting 12 more family holiday resorts in India, with an investment of about Rs 325-350 crore.


Royal India to build 15,000 budget rooms
Royal India Raj International Corporation, a US-based infrastructure company, has tied up with Choice Hotels India to build 15,000 budget hotel rooms in India under the international brands of Comfort, Quality, Sleep Inn and Clarion. RIRIC will be investing $4 billion in India to build these mid-price hotel rooms in next five to seven years. RIRIC has identified various cities for its hotel projects. During its first phase, it will cover cities such as Bangalore, Hyderabad, Delhi, Chennai, Mumbai, Goa and Pune. In the second phase it will be covering tier II cities. RIRIC is now in the process of acquiring land.
Courtesy: EconomyTimes

Sabare in talks with Pantaloon

SUPPLYING to Wal-Mart was the takeoff point for Karur-based textile company Sabare International. From being just a vendor company, Sabare is in the process of consolidating its business. It is now engaged in preliminary discussions with Kishore Biyani-owned Pantaloon group to popularise the concept of store-withinstores for home textile products in the domestic arena. Sabare International is moulding its business plan to reach the Rs 1,000-crore turnover mark by 2010. It is aiming to take its turnover, currently at Rs 372 crore, to the half-way mark by March, its CEO Susindran told ETon Thursday. The company’s retail partnering exercise has gained recognition as a reputable vendor. Its supply chain system at Atlanta and Phoenix in the US, was managed by a small six-member team in 2000. Today, of its total 2,000-plus people strength, 320 belong to the US operations alone. At Karur, the company’s plant capacity is 40-million meters, catering to a wide-range of textile products, from bedding to floor covering, window treatment to pillows, Mr Susindran said. Three years ago, Sabare established a carpet-making facility spread over 22 acres in Panipet. It also has a unit spread over seven acres at Allepey in Kerala. “Global retailers are increasing their sourcing of home furnishing products from India. Our mission is to transform ourselves into a vertically-integrated producer of high-end textile items and become a total retail solution provider. We are integrating production with supply chain management,” he added.

Courtesy: EconomicTimes

Bajaj Auto plans 20-25% hike in ad budget

Two-wheeler major Bajaj Auto is betting big on ad campaigns and is pushing up the budget, starting with its new 200 cc Pulsar motorcycle on whose promotion it has spent Rs 1-2 crore. “The company’s overall promotional budget for 2007 will go up by 20-25% as compared to that of last year’s. We have spent Rs 1-2 crore on Pulsar’s new advertisement,” Bajaj Auto GM marketing Amit S Nandi said here on Wednesday. Bajaj, which sold 39,675 units in 2006-07, would have a production capacity of 3.5 million bikes by 2007-08, he said. The company, which claims to have 60% market share in 150 cc and above segment, is coming up with an executive bike by next quarter. “The new bike will be in 100-150 cc range and will be priced in the affordable segment,” Nandi said.

Courtesy: EconomicTimes

Cobra beer to set up $10-m plant in N India

To enhance its current production capacity and find a stronger foothold here, UK-based Cobra beer would set up a greenfield plant in North India with an investment of $10 million. “A greenfield plant with a capacity of 5-million cases per annum will be set up in North India with an investment of $10 million and the production will start in next one year,” Promoter and CEO Cobra beer Karan Bilimoria said. The new plant would become operational before the greenfield project in Hyderabad, which the company had earlier announced. However, the company has not revealed the location where the new unit would come up. “The location is close to being secured but the place can not be disclosed at the moment,” Bilimoria said, adding, “the new facility is over and above the plant to come up in Hyderabad in next one and a half year with similar investment.”

Courtesy: EconomicTimes

Diesel to cut deal with Arvind Mills

FINALLY, cult designer Renzo Rosso is cutting a deal with textile baron Sanjay Lalbhai. Iconic Italian clothing company Diesel is expected to ink a joint venture with Arvind Mills to enter the Indian market. Diesel, famous for its edgy denims, has narrowed down the search for a local partner to Arvind Mills after looking at other potential allies like Murjanis and AV Birla, informed sources said. Both players are currently involved in finalising a business plan following which the equity structure of the JV would be firmed up. Diesel could take a majority stake in the venture. A formal deal is likely to be unveiled in the next few months, a company official said. Renzo Rosso and Adriano Goldschmied founded Diesel in 1978. The former took complete control of the company in 1985 and unleashed an international marketing blitzkrieg in the early 90s. It is learnt that Darshan Mehta, who has spearheaded Mr Lalbhai’s branded apparel business lately, will be at helm of the JV initially. This will be the second JV between Mr Lalbhai and an international designer brand. Arvind Mills already has an equal JV with Murjanis for operating Tommy Hilfiger brand in India.


Diesel denims to cost Rs 10k
SOURCES said Diesel is unlikely to unfurl a major retail push straight-away and could settle for two to four stores in the initial phase. The Italian brand is expected to price its denim line starting at Rs 10,000. Currently, other international denim brands like Energie and Replay are priced at Rs 7,000-8,000. Levi’s has a significant share of the super-premium domestic jeans market, which is growing at a fast clip. Arvind, one among the world’s top three denim mills, has been instrumental in developing market for clothing major VF Corp’s denim brands like Lee and Wrangler — initially through a licensing deal that morphed into an equity joint venture last year. India’s denim market, which is growing at 16-18%, is estimated at around 35 million pairs, valued at Rs 4,000 crore.
Courtesy: EconomicTimes

Air Sahara leaving on a Jet plane, finally

Jet To Take Over Operations For Rs 1,450 Crore Without Warranties And Indemnities

IN A complete volte face to its position in June last year, India’s largest airline by marketshare, Jet Airways, has signed an amended agreement to acquire Air Sahara. The difference between the original share purchase agreement of January 18, 2006 and the amended version is that the enterprise value of the airline has been reduced to Rs 1,450 crore from the earlier figure of Rs 2,250 crore. However, this reduction is at the cost of several changes in the agreement and payments already made by Jet to Sahara. Jet has spent Rs 180 crore for operating Air Sahara over three months. It had also placed Rs 1,500 crore in an escrow account and Rs 51 crore interest on this account has been deducted from the final price. Also, Jet has agreed to acquire Air Sahara on an ‘as is where is’ basis without any warranties and indemnities with respect to the condition of the aircraft, assets or undisclosed liabilities that were part of the earlier agreement. These, along with liabilities, amount to Rs 350 crore, sources close to the deal said. The only indemnity retained is with respect to tax claims that may arise. Counting these, the valuation works out to Rs 1,950 crore, sources said. There has been a 10% reduction in the fleet size compared with last January. Air Sahara will now hand over 24 aircraft to Jet, down from 27 earlier, since three planes have gone back to the lessors. The Jet Airways management has been able to extract a staggered structure for the payment of Rs 550 crore, which will be paid back in installments over four years till 2011. The signing of the deal was announced by Jet Airways chairman Naresh Goyal and counsel Harish Salve in Mumbai after four days of negotiations on the fine print. “Jet still sees value in the deal like it did earlier,” Mr Goyal said. The Jet share price rose 3.2% to close at Rs 628 on Thursday on the BSE. The transaction will be formally closed on April 20, when the two parties meet again. Sahara group shares pledged with Jet will be released, along with bank guarantees. Jet will also make a down payment of Rs 400 crore.

WHAT THE FINAL AGREEMENT LOOKS LIKE

Transaction will be formally closed on April 20. Sahara shares pledged with Jet will then be released, along with bank guarantees

Of the Rs 950 crore remaining, Jet will pay Rs 400 crore on April 20. Rest Rs 550 crore will be paid in instalments over four years

Jet nominees Vijay Kelkar, Javed Akhtar, Victoriano Dungca, Saroj Dutta and Naresh Goyal will be on Air Sahara board

Jet can use the Air Sahara brand for a maximum of six months, after which the rights will revert to Sahara group

Air Sahara board to be reconstituted
THE Air Sahara board will be reconstituted with Jet nominees Vijay Kelkar, Javed Akhtar, Victoriano Dungca, Saroj Dutta and Naresh Goyal stepping in. The home ministry and the DGCA had cleared all the five names last year. Mr Goyal’s name was cleared 12 hours after the deadline for the agreement lapsed. It was one of the factors cited as a reason for Jet not going ahead with the deal then. The two airlines have also signed a trademark agreement in respect to the Air Sahara brand. Jet Airways has the lien to the brand for up to six months, after which the rights revert to the Sahara group. Sources close to Jet Airways said the airline has no intention of using the brand beyond a few months that it takes to take charge of the operations. Air Sahara has an estimated full year turnover of Rs 1,800 crore and losses are estimated in the range of Rs 350 crore to Rs 400 crore. The airline is losing Rs 30-35 crore per month (An outgo Jet will have to face immediately). For the nine months ended December 2006, Jet recorded a loss of Rs 60 crore on sales of Rs 5,179 crore — not counting other income of Rs 333 crore — which means Jet is also losing Rs 35-40 crore per month on operations.

Courtesy: EconomicTimes

Stop! Govt may tax that extra car

BE PREPARED to pay additional tax on the second car you buy. The urban development ministry has proposed to levy a cess, over and above road tax and VAT, on every second car in a household. This would come as a major dampener for car owners in metros like Delhi and Mumbai — Delhi has around 20 lakh cars while Mumbai has around 16 lakh. The proposal is being deliberated by the state governments, and state secretaries are slated to meet on April 14 for a discussion on it. The ministry has proposed a 2-3% cess, but a final call on the rate will be taken at the state level. The proposal has two long-term objectives — curb usage of private vehicles to control vehicular congestion in cities and popularising public transport. “It has been proposed to collect the tax and pump it into a special fund, which would invest in high capacity buses for public transport. The need of the hour is to create transport infrastructure in the cities, but it would not be possible unless we take such stringent measures like taxing the extra vehicle,” a government official said. As per the plan, officials will check whether the car is the first purchase or not at the time of registration. The sources said it would not be easy to get around the law as the matter would be investigated at the RTO itself. The Delhi government is learnt to have been considering the proposal favourably. “We have already created a dedicated multimodal transport special purpose vehicle to invest in high quality transport system in the state in the wake of Commonwealth Games 2010,” a senior Delhi government official said. The Haryana government is also mooting the proposal as the state has outlined many transport development programmes, including a metro link in the state. “The need to explore various alternatives to control congestion by ever increasing number of private vehicles has been voiced at many forums. The problem is particularly critical in the national capital region (NCR). It is broadly felt that it can be addressed by incentivising use of public transport and at the same time disincentivising purchase of private vehicles than required,” Haryana transport minister Randeep Singh Surjewala said.

Courtesy: EconomicTimes

Thursday, April 12, 2007

Amitabh Bacchan -The New India

‘It is easy to achieve success; it is difficult to maintain it’

Future Group CEO Kishore Biyani had a two-hour breakfast meeting with ET’s Indrajit Gupta and Kala Vijayraghavan earlier this week, in which he shared the logic behind the retail group’s new makeover. Excerpts from the interview:


You seem to have segregated mature and new businesses. Why?
We are immunising mature businesses from the risks we face in new businesses. So we can form a clear P&L account of every retail brand. Today, our formats have become so big, we are competing with ourselves. Earlier, products and operations worked together. I was accountable for everything. But today, growth is so much that somebody else has to concentrate on that growth. Earlier, we were hungry for topline. Now, we are hungry for bottomline growth. Accountability for the profitability of the lines of businesses lies with one individual now. And profitability of a category lies with the individual handling the product in that category. We have to look at the costs of doing a business. The fact that we have been able to cut costs in the last few months has improved margins. We are getting result oriented.

For somebody who did not think much of processes, isn’t a lot of attention suddenly seems to be going into that area?
Every retail data (even Harvard studies show that) has only 70% accuracy. Therefore, a whole lot of decisions have to be based on gut feeling. Processes do not make a retail business. Human emotions make retail. For instance, if there is some bad news in the morning, or on a gloomy day, sales are at rock-bottom. Processes can’t capture all these things. As a group we believe that demand creates supply, supply does not create demand. You have to do retail to do processes. I think processes do not allow you to react to a consumer. Processes work when you think everything is constant. But nothing is constant. Consumers are not constant. At 30 years of age a consumer behaves differently from what he will do at 34, assuming he is married or has a kid. Processes are a way to deliver consistently to the consumer.

How do you decide which businesses will be relevant in the long run?
You need businesses outside retail to support the retail business. The margins aren’t enough to support growth. So, for instance, in our real estate business, we get 20% margins, but we have partnered somebody who knows how to run it. If there is no potential for a business to cross Rs 100 crore in the second year of operations, we are not interested. We developed pharmacy and beauty parlours, but we may not run it ourselves. As a group, fashion will be nearly 40-50% of our businesses and through that we will be able to raise margins by 5-8%.

Looking back, do you think there’s something you would ideally never have taken up, something that didn’t succeed?
I always believe that unless you do it yourself, you will never learn. There are no shortcuts. My biggest mistake was that I made cinemas. Cinema teaches you that although you think you know everything, you really know nothing. Today, all that humility and acceptance come out of doing cinema as a business. It taught me to be dispassionate about what you create. Without the cinema experience, we would never have learnt anything. It is easy to achieve success. It is difficult to maintain it.

Rakesh Biyani has taken over as the retail CEO. Did the group consider getting anybody from outside?
There was an option to bring in an outsider. But even within our organisation, people will move up some day. Bringing in an outsider sometimes does not make sense. We did not want to lose the comfort factor with our senior people. Rakesh has come in through consensus. We are open about everything. The vote went in his favour. Acceptance is important. Continuity is important.
Courtesy: EconomicTimes

CEO of Pantaloons Retail, Kishore Biyani takes Future stock

Pulls Out Of Ops; Works On Process, Structure & Strategy


THESE days, Kishore Biyani is reading a new book titled ‘A Perfect Mess’. The book, written by an American professor and a business journalist, questions the widespread assumption that organisation and neatness are inherently better than disorder and clutter. It’s a theme that has always been close to Mr Biyani’s heart. In fact, his popular Big Bazaar hypermarkets are consciously designed to be disorderly — just like a typical Indian bazaar. “Chaos is a way of doing business. Clean stores are so easy to build. But in India, if you don’t butt into someone while shopping, it feels strange,” says the maverick retailer. Yet, in the past two weeks, Mr Biyani has shown a surprising change of heart. In a flurry of moves, he has injected more than a dose of order — a new structure, process and strategy — into his Rs 2,017-crore retail empire. He has pulled himself out of operations and handed over the reins of his retail business to younger brother, Rakesh. He has clearly separated his steady-state businesses (like Big Bazaar) from the businesses that need incubation. He has appointed professional CEOs for each of his mature formats — Big Bazaar, Pantaloon, Central and Food Bazaar — and another one to manage all new forays. These large formats will now become separate companies under a holding company that Mr Biyani is planning to create, named Future Retail. The holding company will have stakes in each of these companies. The idea is simple: to allow these four ‘mature’ businesses to function like independent subsidiaries so that they can get into JVs with global retailers, seek private equity funding or even tap the capital markets.
Courtesy: Economictimes

SAHARA to be A LOW-COST FLIER ,Jet-Sahara deal still stuck on the runway

LEGAL proceedings on the Jet-Sahara rapprochement continued through Wednesday but both sides failed to reach a conclusion. The airlines have asked the arbitration tribunal for more time, to prepare a consent order that will be presented for approval. The revised contract for the biggest buyout in Indian aviation industry is expected to be signed over the next few days. Meanwhile, even as talks between the airlines continued, the Jet Airways scrip took a sharp knock on the bourses today, falling by Rs 36 to close at Rs 608. Aviation sources said Jet would possibly launch the Air Sahara operation as a separate low-cost airline under a new brand. The Air Sahara aircraft are unlikely to be used as a part of Jet’s full service offering, because they are much older planes compared with Jet’s fleet. Also, the Air Sahara management has gradually converted most of the fleet to a single-class configuration, by removing the business class seats from the planes. The airline had also begun pricing tickets very aggressively, competing more with LCCs than with fullservice carriers. Jet Airways is stuck with the planes because they are on long-term leases which cannot be terminated without penalty payouts. Jet Airways sources refused to comment on the possibilities or on the deal and said the matter is still sub judice.

NO TAX BREAKS
JET AIRWAYS’ buyout of Air Sahara would not get tax concessions provided for the merger of Indian with Air-India. The tax package was specific to merger of the two state-run airlines and it was made clear at that time that it would not be available to other M&As, sources said. A carry-forward facility on the lines provided to PSU merger would have helped Jet to set off unabsorbed losses against future profits.

Differences crop up over payment duration in Jet-Sahara deal
THEstock market has interpreted the Air Sahara takeover as a positive development for the other LCAs since they will now have less competition. Shares of Air Deccan and SpiceJet rose on the BSE on Wednesday. The SpiceJet stock rose 10% to close at Rs 48.60 while the Air Deccan stock went up 2% to close at Rs 94. Meanwhile, sources close to the deal said that differences seem to have cropped up between the companies over the issue of duration across which the full payment for the deal has to be made. While Jet is ready to pay Rs 400 crore upfront in cash, it is pressing for the remaining payment — of Rs 550 crore — over two to three years. The Sahara group wants to conclude the deal over the next one year, sources said. Even if the group agrees to a long drawn out payout, there will be clauses inserted to safeguard the cash flow, sources said. Legal experts from both sides will resume their discussion on Thursday. The deal will be officially announced only after getting legal stamp of approval, sources said. “The arbitration panel has to be fully convinced about the new contract and the seriousness of the players that they will abide by it before they give their approval,” sources added.

Courtesy: EconomicTimes

Big’s Better: Top-end cars zip ahead of mass models with 56% growth

BIG CARS now spell big growth in India. When it comes to the car mart, the creamy layer is definitely top of the heap. The just-ended fisc may have seen top-gear growth across the product and price range, but the biggest gainers came from class segments rather than mass ones. According to industry data, the A4, A5 and A6 segments comprising bigger mid-size cars from the Honda Civic and Accord and Hyundai Sonata to the Mercedes Benz C, E and S Class, totted up the highest growth in the car market. At just short of 56%, it was more than double the industry average and miles ahead of the bulge-volume B-segment’s 31.4% tally. At 11.5-lakh units of domestic sales, the car industry totted up 22.2% growth in the year, up from 9.48 lakh units in the year-ago period. Executive, premium and luxury mid-size cars — representing the top-end of the sedan market and spanning price ranges stretching from Rs 8-9 lakh to 60 lakh — sold 43,197 units in FY06-07, nearly double its 27,722 unit tally the year before. The B-segment hatchback market — the second-biggest growth chunk in the car market with models like the Alto, Santro, Indica, Swift, Getz, U-VA among others — grew 31.4% at 7,5 3,138 units, up from 5,72,984 units the year before. Interestingly, the mid-size market, currently a hot spot with new launches like the Mahindra Renault Logan and the soonto-debut Suzuki SX4 — saw a modest 4.3% growth at 2,00,615 units, up from 1,92,374 units the year before. The entry-level A segment, including the M800 and Omni, clocked 79,245 units, down 11% from 89,223 units. The fourth-gear growth in pricey sedans has prompted luxe marquees like DaimlerChrysler, BMW and Audi to get more aggressive in India. DaimlerChrysler is setting up a new plant in Chakan, BMW has just inaugurated its Chennai facility from where it is rolling out Indiaassembled 3 and 5 Series and Audi will soon start assembling at sister company Skoda’s Aurangabad facility. DaimlerChrysler already had a record showing in calendar 06 with 2121 units including 922 E Class, 883 C Class, 248 S Class and 68 completely imported models sold.

Courtesy: EconomicTimes

MFs crack ad code with awards

Funds Find New Benchmark In The Face Of Sebi’s Ban On Misleading Campaigns
FUND houses think smart. Now, they advertise smarter. Thanks to the various mutual fund awards these days endorsed by ‘credible’ third-party rating agencies such as CRISIL, ICRA and Lipper, the 30-odd asset management companies (AMCs) of the country seem to have found succour at last. The relief to the fund houses comes after the vice-like grip on advertising the Securities and Exchange Board of India (SEBI) regulations since they were framed more than a decade ago. With awards linked to three premier credit rating agencies, over the last few years, AMCs have begun to feel secure on their Rs 200-crore ad turf. SEBI’s advertising code for mutual funds (MFs) bars AMCs from making a statement, promise or forecast, which is not true or is misleading. Apart from several checks and balances that summed up what was ‘misleading’, fund houses were not even allowed to bring in celebrities to advertise their schemes. “As investments become more sophisticated, ratings help in imparting a direction to the advisor/retail investor and the awards just help in defining the research process,” points out OptiMix India (a division of ING Investment) chief marketing officer Sumeet Vaid. Even Association of Mutual Funds in India (AMFI) chairman AP Kurien feels that going forward, the awards could become a benchmark of sorts in mutual fund advertising. “These awards are instituted by third-party agencies adding excellent credibility. While CRISIL is owned by S&P, ICRA and Lipper are also owned by global players. So while providing ratings, they don’t just take into account the performance of the scheme, but also volatility as measured by the sharp ratio,” he explains. Being foreign-owned, the rating agencies adhere to world-class standards and due diligence, thus setting new benchmarks within the universe of mutual funds. In the absence of further ad avenues, while some players like Reliance ADAG and ICICI are literally painting the town red with award ads, others such as TATA Mutual Fund are more circumspect. “Since the category is high-performance dominated, funds tend to communicate better with awards. Our funds have also won awards in the past, but we haven’t advertised so aggressively,” says TATA MF CEO VP Chaturvedi. But is more always merrier? Today, there are 30 fund houses and three awards to celebrate performance. As investments get complex and fund houses multiply, more awards may come into play. That can well lead to chaos and disorder. It could confuse both the advisors and the retail investors further in choosing the right fund. Imagine every fund under the sky advertising with an award to boot! “Mutual funds are usually looking at third-party endorsement to advertise. But if it gets to a dirty level where the player has a hand in creating the awards, it’ll get really nasty,” warns Principal MF business head Rajan Krishnan. “When more awards come in, SEBI would also be worried,” Mr Kurien backs up the argument. The combined assets under management (AUM) of all fund houses aggregated to Rs 3,26,328 crore as on March 31. With AUM expected to cross the Rs 6,00,000 crore-mark by 2010, new rules in fund advertising may come into being. While a plethora of award-driven ads seems dangerous, what we have today looks more manageable.
Courtesy: EconomicTimes

Retail majors join hands for quality

HAVE you bought some stuff from a mall and didn’t find it to your satisfaction? Want to return it, but not really sure if the retailer would take it back? Your dilemma may end soon as corporates are making extra effort to see that you get a quality product, quality service and your grievance is readily redressed. Retail majors Pantaloon, Reliance, Bata, ICICI Bank and a host of other companies have joined hands to set better standards for the services they offer. Growing competition has naturally made companies conscious of the services they offer, but formal standards are still missing in the Indian service sector. An effort is now being made to put in place systems and processes which would ensure high quality service. The effort is led by Industry body Ficci and involves consumer bodies and government. “With the boom in the services sector, it was only imperative for the industry to set a standard for themselves in terms of quality, which has close links with their bottomline,” says Ficci’s quality forum director general H Lal. Representatives have started holding consultations and have been looking at best practices abroad to evolve a code of conduct which will guide corporates on how to deal with the customers here. The consultation would culminate in the formation of an agency in around six months, which would have quality control experts and representation from all stakeholders. Besides setting standards and spreading awareness among consumers, the agency would also help train employees for the same. The most important role, however, would be certification and surveillance to ensure that companies adhere to standards. The agency would also allow consumers to send in their grievances, which would then be forwarded to the respective companies. It would then follow it up with such companies to ensure that the grievance is redressed. Corporates would also be expected to maintain a record of redressals so that they are scrutinised periodically. “Since it’s a voluntary effort and not a regulation imposed from top, we believe the mechanism would be more fruitful,” says Mr Lal.

Courtesy: EconomicTimes

It’s Time Marketers Explored Community-Specific Consumer

INDIA has large regional and religious communities that present sizeable cultural segments that can be targeted by marketers as specific consumer segments. These segments are cohesive and unified by similar cultural beliefs, social mores and emotional drives which can be leveraged by marketers to position community specific brands. The recent NCAER survey indicates that both (Hindu and Muslim) communities have (near) equal purchasing power in urban and rural areas. The Muslim community as a large consumer segment offers a viable opportunity for marketers. Let us examine why? Muslim sects are unified in their belief system pertaining to the notions of Halal and Haram. There are religious proscriptions on Muslims with respect to consuming foods or using products that may contain ingredients considered Haram or defiling. Ingredients such as pig’s lard, gelatine, alcohol, etc are Haram and defiling. Thus brands that reassure their Muslim consumers and qualify the purity of their ingredients as Halal are sensitive to the community’s need for religious purity. Both branded foods and personal care products can offer Halal certified ingredients and create a strong preference for their brands. Another category that has utilised regional marketing to its advantage is media. Television channels, dailies and magazines have effectively segmented their offerings to cater to regional and language communities. This has paid dividends and deepened their reach. Clearly, regional consumer segments are sizeable for media channels to consider different offerings for linguistic/regional groups. Ekta Kapoor’s success can be attributed to her ability to profile various regional cultures in her story lines. Thus Kyunki Ki Saas Bhi features the Gujarati community, Kahani Ghar Ghar Ki features the Agarwal community, and Kasauti profiles the Bengali community. Cigarette and tea manufacturers have also successfully marketed brands to specific regional communities based on palate preferences for strength. Since strength is equated by most consumers with machismo and maleness, marketers have been able to position brands like Top Star dust tea and Scissors cigarettes on regional and community-specific renditions of machismo. For example, Scissors caters to the southern consumer and his need for a stronger smoke and a powerful male stereotype which showcases a man’s heroic qualities. The question arises, why is regional or community-specific marketing so valuable? I believe its value lies in what it offers the marketer:

• A cohesive and homogenous group of consumers
• An ability to link regional brands with regional identities, lending these identities gravity and focus
• A cultural rootedness for their brands that makes the brand culturally sensitive and relevant; one that resonates well with the local communities
• A more robust regional brand that can take on local and small scale competition more competitively
• Opportunities in micro marketing, leveraging local markets and local production efficiencies and local community specific insights
• Focused Below the line & Above the line activities

Even pan national brands have to localise their marketing mix to resonate with the cultural values and mores of their consumers. The trick is to be international or pan-Indian but with a local or communityspecific sensibility. (The writer is founder, Quantum Market Research)
Courtesy: EconomicTimes