Nirula's launches new retail formats in India, New Delhi

North India-based fast food chain, Nirula's has come up with new retail formats to tap the specific consumers segments. The strategy consists in setting up three different formats, viz Express, food court unit and ice-cream kiosk formats. The project is to enhance accessibility of the brand to the consumers by maximising penetration among high traffic locations. Launched first in January at Delhi Airport, Express format is essentially a takeaway format located at malls, railway stations, airports and metro stations within 200 sq.ft area. The food court unit, to be in malls, multiplexes and large commercial complexes, will serve Indian food items, pizzas, burgers. The first unit is coming up in Gurgaon. The ice-cream kiosks will offer a range of food products in an air-conditioned environment.

Courtesy: EconomicTimes
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