Fabicity in retail space in South India with Aditya Birla stake

Trinethra Super Retail Ltd., Andhra-based food and grocery chain retail chain is presently working on setting up hypermarkets branded as Fabicity in several cities and towns: Banglore, Coimbatore, Chennai, and in a few tier-two towns of south India. The first of the Fabicity hypermarket in Mysore will be a 50,000-sq.ft retail facility, stocking a range of products for sale under various categories, including, food, grocery, apparel, cosmetics, consumer electronics, home appliances and home products. The retail venture will cost Rs 40,000 crore to Aditya Birla Group which took over the majority stake (around 90 per cent) of Trinethra Super Retail Ltd. Prior to takeover of the chain by the Aditya Birla group, the retail chain had drawn up plans to have about 230 stores by March 2007 in southern India, under Trinethra and Fabmall brands comprising; 103 stores in Andhra, 56 Fabmall stores in Karnataka, 43 Fabmall stores in Tamilnadu and 26 stores in Kerala. Trinethra is expected to achieve a turnover of Rs 360 crore by March, 2007.

Courtesy: EconomicTimes
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