Indian Hotels to promote Ginger brand across India

Indian Hotels Company Limited, which runs the Taj Group of hotels in India and abroad, will promote the Ginger brand across the country by setting up properties targeting the mass market. Roots Corporation Limited CEO Prabhat Pani said here on Tuesday that Ginger Hotels would be set up in 25 destinations across the country, with each property costing between Rs 10 crore and Rs 12 crore. He told reporters here that some of the locations where Ginger was present were Bangalore, Bhubaneswar, Hardwar, Mysore, Tiruvananthapuram and Mysore. The first Ginger Hotel in West Bengal would be inaugurated at Durgapur on Wednesday, he said. The company was also exploring new locations like Kolkata, Siliguri, Haldia and Kharagpur.

Courtesy:EconomicTimes
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