Whirlpool to make India export hub for small brands
US-BASED Whirlpool Corporation is likely to make India the export hub for its small appliances brand, Kitchenaid. It has already set up a global design and development centre for the Kitchenaid brand in Pondicherry. Addressing reporters on Wednesday, Whirlpool of India vice-president (sales) Tamalkanti Saha said: "Under the Kitchenaid brand, we sell washing machines. We also export to eastern/western Europe including Russia, Pakistan, Middle East and Bangladesh. Which is why, our parent company may make India an export hub for Kitchenaid brands." The US parent plans to invest $20 million (Rs 90 crore) in the Indian operations in the next 12-18 months to introduce high-end products in the country. Whirlpool has taken several steps to be back in the black. "We are taking care to make operations cost-efficient through better process and waste management. We are also reengineering our product category and launching a new range of products to achieve robust topline growth," added Mr Saha. As part of its strategy to launch new products in the country, Whirlpool has decided to come up with a built-in range of products suited to modern day modular kitchens. The products will be launched in the early third quarter of this fiscal.
No comments:
Post a Comment