ET honoured among 91 superbrands

SUPERBRANDS India, the independent arbiter on branding, paid a tribute to some of the leading brands in India. About 91 brands bagged the coveted award in a glittering event attended by a host of marketing luminaries in Mumbai. The occasion was graced by the Maharashtra governor SM Krishna who addressed the audience saying that the culmination of Superbrands is what represents brand India. Urging the corporate world ahead he said: “We have the acumen, the expertise and the infrastructure to be global leaders. Let us not hence be a part of the flock, and lead the way for the rest of the world.” Brands that were given the super brand status include Park Avenue, Anchor Switches, Jockey, Canon, The Economic Times, Times of India, Aquaguard, Blue Dart, Bournvita, Colour Plus, DHL, Hutch, Raymond and many more. This year, the council members for the Consumer Superbrands title included experts and executives from corporate India, advertising and marketing such as Pepsico India Holdings chairman Rajeev Bakshi, member of the board and advisor Raymond Industries Ltd Nabankur Gupta, J Walter Thompson president and CEO Colvyn Harris, Bennett, Coleman & Co managing director Vineet Jain, Procter & Gamble managing director Shantanu Khosla, United Breweries group chairman Vijay Mallya, Hero Honda Motors managing director Pawan Kant Munjal, Citigroup CEO India Sanjay Nayar, AC Neilsen ORG-MARG managing director Partha Rakshit, Reckitt Benckiser chairman & managing director Chander Mohan Sethi. The Superbrands awards this time round had two unique features, one of them being the fact that only one brand per category was selected and invited. Brands that did not form part of the final list of the 206 brands, by virtue of not having been shorlisted in the final evaluation, were not represented.
Superbrands India was established in 2002, and is present in over 55 countries and identifies exceptional brands by recognising, rewarding and reinforcing leading brands from all over the world.

Courtesy: EconomicTimes