Bajaj Auto plans 20-25% hike in ad budget

Two-wheeler major Bajaj Auto is betting big on ad campaigns and is pushing up the budget, starting with its new 200 cc Pulsar motorcycle on whose promotion it has spent Rs 1-2 crore. “The company’s overall promotional budget for 2007 will go up by 20-25% as compared to that of last year’s. We have spent Rs 1-2 crore on Pulsar’s new advertisement,” Bajaj Auto GM marketing Amit S Nandi said here on Wednesday. Bajaj, which sold 39,675 units in 2006-07, would have a production capacity of 3.5 million bikes by 2007-08, he said. The company, which claims to have 60% market share in 150 cc and above segment, is coming up with an executive bike by next quarter. “The new bike will be in 100-150 cc range and will be priced in the affordable segment,” Nandi said.

Courtesy: EconomicTimes