Wills Lifestyle eyes 100 stores in two years

Saying it aims to create synergy between designers and mid-toupmarket buyers. Fashion Week sponsor Wills Lifestyle plans to ramp up its signature stores across the country to 100 in the next two years from the existing 40. “What we are saying is that designer outfits can be glamourous and yet wearable and affordable,” said ITC Lifestyle Retail vice president (marketing) Atul Chand. “It’s part of our wider engagement with India’s fashion fraternity as we explore greater tie-ups with designers,” Chand said. A beginning was made after the fall/winter edition of the Wills Lifestyle India Fashion Week in April when the outfits showcased at the grand finale by the Rohit Gandhi-Rahul Khanna duo and Monisha Jaisingh were positioned along with the brand’s range of men’s and women’s formal and casual wear and accessories at its stores across the country.

Courtesy: EconomicTimes
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