ICICI, King Khan team up to lure Non Resident Indians

Leading Indian bank ICICI has launched an advertising campaign featuring Bollywood superstar Shah Rukh Khan to lure the 1.3 million people of Indian origin living here to open an account. ICICI Bank teamed up with Khan, who has a big fan following in Britain, to launch its HiSave account that pays 5.65% interest on deposits of 1 pound or more. “He is our brand ambassador and his name is so easily recognisable to anyone of South Asian origin. He is very popular,” said Sonjoy Chatterjee, MD of the bank in Britain. ICICI currently has six branches in Britain. The bank’s branches are mostly located in areas populated by Indian community like Wembley, Leicester, Southall, Manchester and Birmingham. — IANS

Courtesy: EconomicTimes
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