Coffee chain Starbucks may offer mineral water in India

When US coffee chain giant Starbucks forays in India later this year, it might offer more than just a cuppa — an annual ritual of free coffee, a new mineral water brand and grants for clean water projects could be part of the package. The world’s largest coffee chain, which is planning to open its first Indian store this year and has zeroed in on New Delhi and Mumbai for the launch, has announced a $1 million grant toward a clean water project to commemorate World Water Day on March 22. The grant would come from Starbucks’ Ethos Water Funds, which has also announced a similar grant for Kenya. Starbucks had acquired Ethos Water in 2005 and distributes it across its stores in the US. The company is eyeing to expand its product portfolio in order to gain further market share in the wake of growing competition from fast food joints like McDonalds and the company could consider launching its Ethos Water brand in non-US markets as well, an analyst said.

Courtesy: EconomicTimes
For more details on Retail India visit: www.retailindia.tv