Fieldfresh to supply to retailers next fiscal

Fieldfresh Foods, the Bharti group’s joint venture with UK’s EL Rothschild, would begin supplying to domestic retailers next fiscal, apart from upping the ante on exports. The company did some trial exports to UK, Europe and the Middle East this fiscal. FieldFresh has about 4,000 acres under cultivation in Punjab and Maharashtra where it grows wheat, rice, legumes, grapes and mangoes. “We did trial exports to Europe, UK and the Middle East this year. We would start sizeable exports next fiscal and also supply to domestic retailers,” said Bharti Enterprises vice-chairman Rakesh Bharti Mittal. Asked if the Bharti-Wal-Mart retail venture would get preference over other retailers, Mr Mittal said, “We would like to supply to all retailers and Bharti-Wal-Mart would be one of them.” FieldFresh plans to start trial farming of vegetables in Himachal Pradesh and European carrots in Rajasthan next fiscal.

Courtesy: EconomicTimes
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