Essar tech collaboration with Virgin

Essar Telecom Retail (ETRL) has tied up with the UK-based Virgin group for technical collaboration and brand licensing. Virgin will provide retail knowhow and consultancy services to ETRL, the Essar group’s telecom retail arm. “Virgin will provide expertise in the areas of branding, marketing, customer care, store operations and staff training,” ETRL CEO Rajiv Aggarwal said.

Courtesy: EconomicTimes
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