Saturday, March 24, 2007

Britannia Industries launches fortified biscuits

Britannia Industries and Global Alliance for Improved Nutrition (GAIN) on Friday signed an MOU to address malnutrition. Britannia has developed a specially designed 5 mg iron-fortified Tiger Biscuit, which in association with Naandi Foundation and GAIN, will be used to supplement the Andhra Pradesh government’s midday meal programme for 1.2 lakh school children. ‘’This is in line with Britannia’s central theme of promoting a healthy lifestyle,’’ says Mr Neeraj Chandra, VP, sales, marketing & innovation.

Courtesy: EconomicTimes
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