Asian Paints, JWL to provide home fashion solutions

India’s largest paints company Asian Paints (AP) has joined hands with Ahmedabad-based Jindal Worldwide (JWL) to provide ‘home fashion solutions’. The drapes that are proposed to be offered as freebies to consumers, is expected to fetch JWL a turnover of over Rs 36 crore while for Asian Paints, which already has a turnover over of Rs 3,000 crore, this is an exercise that will add value to the walls dressed by them. JWL which is currently manufacturing bed lines in India, expects an order of at least 1,000 home furnishing products from across India every month and has already supplied 25 sets to Asian Paints (west zone), Ahmedabad, for trials. “We plan to provide lifestyle products that are in sync with the interior walls. Although there is a wide colour choice as far as wall fashion goes, we did not want people to get stuck with them while selecting room accessories,” said design manager of JWL Iti Tyagi.

Courtesy: EconomicTimes
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