India's Essar ties up with Virgin Group for mobile retail chain

India's Essar Telecom Retail, a unit of the Essar group, has tied up with Virgin Group for brand licensing, technical and consultancy services for its mobile phone retail chain, The Hindu Business Line reported. According to the report Essar Telecom Retail will invest 250 mln usd over three years to set up a chain of 2,500 mobile retail stores across 600 cities in India. Virgin will provide expertise in branding, customer care, store operations and staff training, and will be paid royalty for use of its name, the newspaper said.

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