Subhiksha ties up with vJive Networks

vJive Networks, India’s first and largest broadband out-of-home media & digital signage network announced that Subhiksha will deploy the company’s integrated out-of-home media solutions for their retail stores across India. This will be the country’s single largest digital signage deployment. Subhiksha is one of India’s largest retail chains with over 650 stores spread across 30 cities. The company has set in motion a nationwide expansion spree to elevate the store count to 1000 by December 2007. The retail chain already has an enormous presence in Chennai, Ahmedabad, Bangalore, Hyderabad, Mumbai, Pune and Delhi, amongst several other smaller cities. As per the terms of the agreement, vJive will equip each Subhiksha store with cutting-edge audio-visual banners that will constantly display valuable advertorial content to shoppers. vJive’s internet-based media streaming engine will transport advertorial content in real time to digital screens across stores. Implementation for the 650 active stores will be carried out in two phases. Subsequently, vJive will work in conjunction with Subhiksha for additional nationwide store roll-outs. Mohit Khattar, president-marketing, Subhiksha, said: “Subhiksha’s association with vJive is in keeping with our sustained effort to offer better value to our customers. Through this association, we will use cutting edge technology to offer relevant and engaging point of sale content to our customers and enable them to make more informed choices.” Rajesh Jog, CEO, vJive Networks, added, “Subhiksha has taken a brilliant futuristic marketing stance. We are extremely delighted and privileged to be associated with a highly motivated and fast growing retail chain such as Subhiksha. vJive’s enhanced network will compliment Subhiksha’s value driven approach.”

Courtesy: EconomicTimes
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