Swarovski to design new products with Asian touch

Austria-based Swarovski, a leading luxury brand, is looking at creating new crystal designs with an Asian’ touch. “It is an effort to marry the elegance of our design style with the spirit of Asian traditions including that of India,” said Swarovski Design Centre, Wattens, director Martin Zendron. The company’s leading designers are currently in the process of building a network with local artisans and jewellery workers in different countries, especially emerging markets, to understand the different style and designs for creating a product line, which will be globally appealing yet culturally close to Asia. “We follow a global strategy and we don’t design products for any particular market. However, it is possible to come out with global designs reflecting certain cultural characteristics and aesthetic sense. Asia, for example, has a rich culture,” he said.

Courtesy: EconomicTimes
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