Hyundai to give Santros to KBC contestants

Up to nine contestants who feature in Monday’s episode of the popular game show Kaun Banega Crorepati could drive out in Hyundai Santro cars if they manage to stay away from the ‘hot seat’. Hyundai, whose brand ambassador happens to be the show’s host Sharukh Khan, said it has tied up with entertainment channel Star Plus and Khan for an innovative in-show publicity — as part of which those who fail to make it to the hot seat will be given away the popular hatchback car. Qualifying for the hot seat, however, gives contestants a chance to win Rs 2 crore in the show that is inspired by ‘Who Wants To Be A Millionaire’. Star Plus has been promoting Monday’s episode as a surprise episode. Contestants in the teaser to the episode are shown holding gift boxes, which would carry the car keys. A Hyundai official refused to divulge any details but said there was a tie-up for inshow publicity. Actor Khan replaced superstar Amitabh Bachchan as the game show’s host this year.

Courtesy: EconomicTimes
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