Godrej enters into JV with Sweden’s SCA Hygiene

Aiming to make its mark in the feminine hygiene protection and baby diapers market, Godrej Consumer Products Ltd (GCPL) has entered into a 50:50 joint venture with Sweden-based SCA Hygiene Products AB to manufacture and market paper-based absorbent hygiene products. The joint venture, to be set up with an investment of Rs 20 crore, will be called Godrej SCA Hygiene Limited and sell products specifically sanitary napkins and baby diapers in India, Nepal and Bhutan, a GCPL release said. Under the joint venture, SCA, which is a global consumer goods and paper company that develops, produces and markets personal care products, tissue, packaging solutions, publication papers and solid-wood products, will bring its technology and brand to the Indian market while GCPL will sell its Snuggy brand to the JV company.

Courtesy: EconomicTimes
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