Tuesday, March 27, 2007

Pantaloon Retail’s biggest outlet to come up near Kolkata

PANTALOON Retail, part of Kishore Biyani’s Future Group, is set to take up 2.8 lakh sq feet in an upcoming mall in Madhyamgram in the outskirts of Kolkata. This is likely to be the largest single-location retail outlet taken up by the company. The new destination mall — Pathapadap — will be part of a string of large format retail malls being planned along the entire stretch of National Highway 34 (NH 34) up to Siliguri. Interestingly, it also marks a deliberate strategy taken up by real estate developers to target growing consumer demand in districts. In all likelihood, Pantaloon Retail would introduce its Big Bazaar brand of hypermarket chain for the highway outlet. The malls are being developed by Bengal Shelter, a joint sector real estate company that is also building the country’s first book mall, Barnaparichay in the city. “We have tied up with Pantaloon Retail for a destination mall coming up at Madhyamgram. We are also in the process of tying up with other retail majors for the chain of malls in district towns along the highway. Apart from malls the adjoining premises will also house urban habitats like LIG and MIG flats, educational institutes and hospitals,” Bengal Shelter MD Mr Samar Nag told ET. “Barasat, Behrampore and Krishnanagar are the other places where we have lined up similar projects,” Mr Nag added. Other players including Reliance Retail are also keen to enter this space. The idea is to offer facilities similar those available to urban consumers in addition to infrastructure for an organised lifestyle. In the first phase, plans are also afoot to build such large malls in Raigunj, Coochbehar and Siliguri too. In the second phase, Bolpur, Chandanagore and Durgapur will be added. Along with the malls, the company plans to build a cold chain that will help in preservation of fruits and vegetables brought from the interiors of the districts on their way to a central storage hub being developed by Bengal Shelter at Rajarhat.


Courtesy: EconomicTimes
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