IndianOil launches online cash customer loyalty card

In a bid to attract and retain customers, Indian Oil Corp on Monday launched a loyalty reward programme for customers paying in cash. “XtraRewards is the first reward programme for customers paying cash. Even today, about 90 per cent of the people who drive into petrol pumps pay cash,” IOC director (marketing) G C Daga said here. “With XtraRewards, such cash customers can add value to their purchases by piling up loyalty points,” he said at the launch, where the first loyalty card was handed over to former All England Badminton Champion Prakash Padukone. “These loyalty points are accrued even for customers paying through credit and debit cards,” he said.

Courtesy: EconomicTimes
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