Rasna brews ‘complete food drinks’ plan

RASNA is brewing plans to launch a ‘complete food drink’, which will take care of nutritive requirement of children. This powdered drink will mark the company’s entry into the fortified food products market, which has been hitherto limited to soft drink concentrates and ready-to-eat food products, reports Kamran Sulaimani from Ahmedabad. Piruz Khambhata, chairman and managing director Rasna India says the product will come in different flavours with a combination of proteins, fats, carbohytrades, minerals, vitamins and other vital nutrients. The company wants to supply this complete food drink as a supplement to mid-day meal scheme to serve the nutritive requirement of rural children.“We have submitted a proposal to the mid-day meal scheme department of the state government. This can be replicated in other states where the scheme is going on,” says Khambhata

Courtesy: EconomicTimes
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