Omega unveils jewellery collection

Premium watch brand Omega on Tuesday launched its fine jewellery collection in the country, marking its foray in the segment. The Omega fine jewellery collection is priced in the Rs 24,000-6 lakh range and would be retailed initially through Omega boutiques. Omega, which has five exclusive outlets or boutiques currently in Delhi, Mumbai, Bangalore and Chennai, plans to add three more this year. The new boutiques could come up in Delhi, Kolkata and Hyderabad. Meanwhile, the brand which made its global foray into fine jewellery in 2002, is also looking at brand extensions into new categories. “It is likely that we would extend brand Omega to categories like perfumes and handbags,” said Omega Fine Jewellery head Annette Buess. Omega, part of the Swiss group Swatch, is also considering tieups with retail chains to distribute its watches and jewellery. Currently, Omega watches are present in 50 multi-brand watch outlets in the country.

Courtesy: EconomicTimes
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