Yum! India CMO may join Wal-Mart Retail

Yum! India is back in news. Its chief marketing officer (CMO) Arvind Mediratta is learnt to have put in his papers and is heading to retail major Wal-Mart as senior VP, cash and carry business. The exit of Mr Mediratta comes at a time when the US-based fast food major, with marquee brands such as Pizza Hut and KFC, is grappling with top management changes that took place in the company earlier this year. When contacted by ET, Mr Mediratta declined to comment. Industry sources say Mr Mediratta would be reporting to Raj Jain who has been designated as president & CEO of Wal-Mart India and would officially join the retail giant in April, which is currently getting its team together in the country. Mr Mediratta, an IIM Kolkata and IIT Delhi alumni, has spent many years in the FMCG sector. First with Procter & Gamble, where he worked for more than a decade, and then with Marico Industries. Prior to joining as CMO of Yum! India two years ago, Mr Mediratta was Whirlpool India‘s VP marketing. His responsibilities at Yum! entailed looking after KFC and Pizza Hut’s marketing initiatives in India, Bangladesh, Sri Lanka, and Mauritius. In his new role, the 40-year-old would be heading the cash and carry business of the US retailer in India. Despite the structure of the company not being clear as of now, sources in the retail industry say he might be trained by an expat before he comes on board and embarks on his new role.

Courtesy: EconomicTimes
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