Mirc to invest Rs 14 crore to market new series of ACs

Mirc Electronics, the manufacturers of Onida brand of consumer electronics and appliances, plans to invest Rs 14 crore to market their new series of air conditioners. The company has planned a concept called coolpoint with a large display area showcasing the entire range of air conditioners. Mirc has launched 10 coolpoints in Pune and plans to start 45 in Maharashtra and 100 coolpoints across the country.

Courtesy: EconomicTimes
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