Carrier India unveils 2 sub-brands for airconditioners

Carrier India has repositioned its sub-branding strategy for airconditioners. The Indian subsidiary of Carrier on Wednesday unveiled two new sub-brands — Durakool and Estrella — which would henceforth be positioned as the mass and premium subbrands for residential airconditioners for the consumers. The existing range which is under GenX, would be repositioned to cater to corporate and institutional sales.

Courtesy: EconomicTimes
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