Lifestyle Int’l adopts new Retail strategy for India

IN INDIA, Lifestyle International, part of the $1.5-billion Dubai-based group, has evolved a differentiated strategy from what it follows in the Middle East. There, it has speciality stores. In India, all of them have been consolidated as departments in the Life-style store, for which it has lined up an aggressive growth plan. Its growth plans include expanding its leisure and entertainment brand, Fun City, from a current one in Chennai to a large one in the upscale area between Indiranagar and Koramangla in Bangalore. The Bangalore location is due for inauguration soon. Moreover, the group plans to bring its budget range of hotels, CityMax, and its Max Hypermarkets to India as well. “We will invest over Rs 450 crore in the next three years, opening 35 Lifestlye stores and 10 Home Centres. A chunk of these will be in the metros and the balance in Tier II cities, including Ahmedabad, Pune, Jaipur, Noida, Goregaon, Chandigarh, Coimbatore, Kanpur, Lucknow, Ludhiana and Nagpur,” Kabir Lumba, executive director, Lifestyle International, said. He was speaking to reporters at a preview of the group’s 10 th Lifetsyle store and fourth Home Centre in the country. Mr Lumba told reporters the fifth Home Centre, a 50,000 sq ft outlet and the 11th Lifestyle store will soon be inaugurated in Noida. “We do not intend to set up stand alone footwear stores in India as of now. However, as time goes by, we could bring them, Shoe Mart (footwear), Baby Shop and Home Centre, as stand alone,” Mr Lumba stated.

Courtesy: EconomicTimes
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