Parker & Luxor brands to be extended to personal electronics

Luxor Writing Instruments, the flagship company of the Rs 1,000-crore Luxor Group, is extending the ‘Parker’ and ‘Luxor’ brands to personal electronic items and office accessories. For starters, the company plans to enter segments like PDAs, laptops and office accessories, which will be sold through the company’s exclusive retail outlets christened ‘Luxor Signature’.

Courtesy: EconomicTimes
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