Godrej working out colour combination with Italian firm

Godrej Consumer Products Ltd (GCPL) is in advanced talks with an Italian firm for a tie-up to introduce premium hair-colour products for increasing its exposure in the overseas market. Godrej is in advanced talks with ‘My Hair Company’ of Italy to introduce hair-colour products for high-end customers, an European consultancy firm said. The official spokesperson could not be contacted for comment on the issue. Besides, for the global growth of its business GCPL is also looking for acquisitions in the Middle-East, Egypt and Africa. The company holding about 40% domestic market share in the segment expects to finalise a deal in this calendar year to fuel inorganic growth.

Courtesy: EconomicTimes
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