Terrain Check is planning to enter womenswear market

The Chennai-based garment brand, Indian Terrain from Celebrity Fashions, is planning to enter the womenswear market. Recently, Arvind Mills has also announced the extension of its mid-priced formal wear brand Excalibur to the womenswear category. The western womenswear market in India is expected to touch the Rs 1,000-crore mark within three years. Celebrity Fashion supplies garments to brands such as Timberland, Diesel, Marlboro Classics and Kenzo, and have been focussed on the menswear section till now. In the domestic market, the company has tied up with Reliance Retail, to develop an exclusive brand of apparel called Spirit, which will retail only through Reliance’s outlets.

Courtesy: EconomicTimes