LG India will launch new radio campaign to make the listeners more participative.

White goods giant LG India will soon launch its new radio campaign, Green Gyani. The company is spending Rs 15 lakh on the campaign, which will commence in all major metros. The male ‘Gyani’ character will be giving households tips and solving problems related to energy efficiency queries in home appliances. The household and food-related tips would keep changing every third week and would try to make the listeners more participative.

Courtesy: EconomicTimes