Moser Baer decided to dent piracy market

Last month, Moser Baer, one of the world’s largest optical storage manufacturers, decided to dent the piracy market by acquiring the rights to sell 7,000 movie titles across regions at Rs 28 for VCDs and Rs 34 for DVDs. Last heard, T-Series was also planning a similar foray and will hawk movie DVDs for Rs 45 a pop. The company will release video content on DVD and Video CD formats using technology which enhances quality and significantly reduces cost. Like Moser Baer, this will enable T-Series to revolutionise the quality-price parity and offer value to consumers.

Courtesy: EconomicTimes