Josef Seibel to enter India with Landmark
The Dubai-based Landmark Group’s lifestyle brands business, LMG Brands, has entered into a licensing agreement with Josef Seibel Schuhfabrik GmbH, a leading German comfort shoe manufacturer, to market the company’s footwear brand Josef Seibel in India. The Josef Seibel brand, known worldwide as ‘the European comfort shoe’, comprises a wide range of both men’s & women’s shoes, clogs, sandals and boots, and are known for their unique construction and comfort. The exercise marks the Landmark Group’s foray into footwear retailing. LMG Brands India president Fazle Naqvi told ET that LMG Brands would roll out Josef Seibel in the domestic market from May onwards. The brand would be available across department stores, high-end multibrand outlets as well as at 10 Josef Seibel brand stores. After Floreshiem, Josef Seibel would perhaps be the only premium offering in the men’s segment in the country. The brand would be priced Rs 3,000 and upwards.
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