Pepsi India launches new cola for World Cup

Soft drink giant PepsiCo India on Tuesday launched Pepsi Gold, a premium cola, to commemorate ICC World Cup cricket tournament beginning March 13 this year. "It is a limited edition premium cola launched exclusively for the World Cup. It is a tribute to the gold colored World Cup trophy," company executive director (marketing) Punita Lal said here on Tuesday. The product will hit the shelves in Mumbai in the next couple of days and by March 7 it will be available all across the country. A new TV commercial will be on air from March 7. Also, there will be multi-packs consisting of four Pepsi Gold bottles, available at all large format grocery stores. The company plans to focus outside the carbonated drinks, which includes juices and flavored drinks in the next two years. "The company will focus towards having a balanced portfolio. We will try to present products those ad-dress different needs," Lal said.

Courtesy: EconomicTimes
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