Moser Baer products to be sold via Pyramid Saimira in India

Moser Baer, India's largest optical storage manufacturer has tied up with Pyramid Saimira theatre chain for retailing the former's home video products in the latter's complexes. The tie-up also offers the exclusive marketing rights, in a short period from the date of re-lease, to Moser Baer for all new films brought out by Pyramid Saimira. Moser Baer Home Entertainment recently entered the southern film market and has launched its home video products in Tamil and Kannada languages. In the first phase, it launched 110 Tamil film titles on DVD and Video CD formats.

Courtesy: EconomicTimes
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