Raymond Apparel bets big on popular-price category

KOLKATA: Raymond Apparel (RAL), a 100% subsidiary of the Rs 2,500-crore Raymond, hopes to capture 5-8% of the organised segment of the popular-price category with its newly-launched brand Notting Hill. RAL president Shreyas Joshi said sales from the Notting Hill range were expected to be around Rs 25 crore in the first year. "RAL's presence in the Indian menswear market is in the super premium, premium and middle segment through brands like Manzoni, Park Avenue, ColorPlus and Parx. The popular-price segment has huge potential and we are confident that Notting Hill would achieve a prominent position in its segment," said Mr Joshi. The Rs 5,300-odd crore popular-price brand segment has been growing at about 20%. That makes it the fastest growing segment of the Rs 88,000-crore apparel market.