Maid’s day out courtesy Henkel’s training

Guess what? This time, FMCG major Henkel India is wooing your household help. Promising to bring out the smart person hiding inside your Girl Friday. The company, under the aegis of the Pril Home Care Academy, is holding training sessions for household help to push the product’s brand equity to a newer height, reports Bindu D Menon from Chennai. “Our qualitative research showed us that Pril is perceived as a premium product. We want to give our consumers the next level of experience in cleaning and the best way to do this is by training househelp,” Henkel India category manager laundry and homeproducts Debashish Das told ET. He said Henkel India is all set to celebrate an interesting outing for the maids and will ensure an “Empowered Maid” and bring out the smart person and transform her into a lady with enhanced skills.

Courtesy: EconomicTimes
For more detail on Retail India visit: http://www.retailindia.tv/