Bacardi Martini hires TME for media duties

Bacardi Martini has moved its media duties from Universal McCann to TME (The Media Edge) New Delhi, the media agency from the Young and Rubicam (Y&R) stable. The total size of the account isn’t known. In a category where advertising in mass media is highly restricted, most of the marketing activities and spends for Bacardi Martini will have to be concentrated in the out-of-home space. Says TME president Anupriya Acharya: “One of the key deliverables that the client was looking for is the ability to bring alive a sharply-defined marketing and communication task in the actual lives of the consumer. Bacardi Martini India’s controller - marketing Vinay Golikeri added: “TME exhibited a strong understanding of consumer-media insights as well as ideas on new emerging media.”

Courtesy: EconomicTimes
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