McDonald’s to adopt franchise models

With a view to penetrate deeper into India’s growing food and beverages segment, fast food chain McDonald’s is considering adopting franchise model in its North India operations by 2008. “We are studying the franchising sector in India to identify the right kind of people and opportunities suitable for a business model like McDonald’s and hope to launch franchise programme by 2008,” Connaught Plaza Restaurants MD Vikram Bakshi said. Currently, in its North India operations McDonald’s has 61 outlets, which are all company owned, run by a 50:50 joint venture between McDonald’s International and Connaught Plaza Restaurants. The company plans to open another 25 joints in this year and invest Rs 400 crore over the next three years. “We would invest Rs 400 crore in next three years to increase presence in the smaller towns and cities and are looking at doubling our sales every three years,” Bakshi said.

courtesy:economictimes

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