Cholayil to regroup ops

AT THE Cholayil group, it is time to regroup business and strategy. With ayurveda going global, the FMCG major is restrategising its core activities to bring in greater degree of autonomy into its businesses, namely the wellness and personal care brands, reports Bindu D Menon & V Hemamalini from Chennai. The group, founded by Dr V P Sidhan, has flagship brands Medimix soap and Cuticura talcum powder, besides wellness and restaurant chain Sanjeevanam. In the new dispensation, his son and managing director V S Pradeep would continue to steer the operations of Medimix and Cuticura. Cholayil director A V Anoop would take charge of the south operations of the Medimix brand, besides spearheading the Sanjeevanam brand.

Courtesy: EconomicTimes