Ford India vrooms on fast lane with Fiesta

FORD India could well earn the distinction of posting the largest growth in sales for 2006-07 among carmakers in the country. The company has sold 32,560 cars for the period April 2006-January 2007, posting a growth of 63.5% over the corresponding period the previous year. The growth has largely come from its mid-sized sedan, Fiesta, launched in the last quarter of the previous fiscal.
The car was launched in diesel and petrol variants equipped with the 1.4-litre Duratorq and 1.6-litre Duratec engines respectively. The car’s fuel efficiency, contemporary engine and its stylish looks have made it a volume garner for Ford India, according to analysts.
“Both Fiesta and Ikon have worked well for us in bringing in volumes. In the calendar year 2006, we sold 42,060 cars with a growth of 88% over 2005”, Ford India GM marketing Tarun Khanna told ET.
Ford India’s exports have also gone up 78% to 22,988 vehicles in the April 2006-January 2007 period. The company has been exporting completely knocked down (CKD) kits of Ikon to various markets.
courtesy:economictimes
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